It’s not just about being on social media and posting occasionally. It’s about capturing your follower`s interest and keeping them engaged, which keeps your website traffic high and grows you follower list over time. Creating engaging content requires an imaginative mind and time, which could be challenging – in which case you could find some tips on how to find third party content to share on social media here. But if you see the value of spending resources on hand made social media campaigns, here are a few campaign suggestions that could work for you:
This sounds very obvious and it is exactly that. You could improve your photos, not only by using special visual filters but also adding a bit of text within the picture. There are many free web platforms that will allow you to edit your pictures – I use www.canva.com and it’s extremely easy to use. I also recently discovered a few great websites for free stock photos which are great if your funds are tight – see our recent post 7 Websites for free stock photos.
You don’t need lots of data to create an infographic. In fact, I don’t think you need any. What you need is to simplify your message into a short visual demonstration. Pick a niche enough topic and instead of writing about it, see if you can make it visual instead. Again, I will point at www.canva.com as I used that one in the past, but there are many other helpful and easy to use web based platforms you could look into.
- Visual quotes
This is an ideal compromise between a quote and a picture. It’s very simple – just put a quote into a template or just change the background. The most important thing here is to say something meaningful and relevant. You can either quote others or come up with your own – you could even pick a sentence or two from your blog or website. Or, a client testimonial is a great way to tell everyone how good you are at what you do.
I love a good quiz. I find them fun and engaging and there is always something new to learn. You can make these relevant to what you do or completely random. Go creative on the categories and visuals; just make sure they are short enough to keep your follower`s interest. Resources allowing, making these a regular thing will make them even more popular over time. You can create them just for fun or offer a prize at the end to make it a little more competitive.
Games and competitions are designed to not only create, but keep the players interest for longer. Think about a competition that your followers might enjoy – it could be a one off “tag someone” or a continuous challenge with a compelling reward for the winner. You could consider running these online or even face to face which could be a great way to personally interact with those you only know online.
- Short knowledge shares
The reason why you are successful at what you do is because you have the knowledge that not everyone has. Share it! Of course not too much of it, but consider doing a short “did you know..” or “how-to-guide” posts. They have the potential to get your followers curious and increase their interaction levels as they will want to know more. These can be as simple as status updates or simple visuals.
If you can think of an interesting topic that would get your followers engaged, try running a quick survey to capture their views. You will need to offer and incentive that your audience will find compelling – it could be as simple as learning something new. For a free easy survey tool, try https://www.surveymonkey.co.uk/ . Once you have their responses, you’ll need to present the new findings so you can demonstrate that you listened – you might even want to consider an infographic for that.
For any campaign – don’t forget your tags, so your posts are not only seen by your current followers but also get you some new ones. More on how to make your posts visible on social media here.