20 email marketing tools for small business owners

Email is an essential part of any marketing strategy, irrespective of the size of your business. It helps you to keep in touch with your potential and current clients and supports your lead generation activities. With the marketplace offering a variety of great software, free and paid, it’s fairly easy to set up, distribute and measure your email campaigns.

Here are a few to help you design and distribute your email campaigns:

1. MailChimp

Online email marketing solution to manage subscribers, send emails, and track results.  It’s free unless your email list is over 2000 subscribers.

2. iContact

iContact allows you to create, track, and send html based emails and social media messages. The platform also integrates with  Salesforce.com and Google Analytics.

3. Boomerang

Schedule emails to send at optimal times, snooze messages, get read receipts & follow up reminders if someone doesn’t respond to your email.

4. MailJet

User friendly platform offering all tools you need for effective email campaigns and automation.

5. SendGrid

Build engaging email marketing campaigns using this simple platform.

6. Emma

Emma helps you design and distribute targeted email campaigns based on customer behaviour.

7. VerticalResponse

VerticalResponse makes it easy to send email newsletters, offers, invitations and autoresponders to grow your business. And it’s free.

With drag-and-drop simplicity, Campaign Monitor gives you everything you need to run professional email marketing campaigns to grow your business.

9. Robly 

A great platform to send sophisticated email, resending your campaign 1-5 days later, with a different subject line, only to those subscribers who didn’t open your first email.

10. GetResponse

The software allows you to create marketing automation workflows with a drag and drop builder. You can build your campaigns based on specific triggers and segments. Very clever.

11. Aweber

Offering email automation, templates and reporting, this is another great tool to use for email campaigns.

12. Constant Contact

With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals.

13. Adestra

In addition to email campaigns, Adestra helps you  create fully integrated, templated and branded data capture forms and landing pages, quickly and easily.

14. Delivra

Another clever platform for your email marketing with marketing automation tools including robust segmentation and reporting.

15. Express Pigeon

Increase your email marketing ROI with this powerful platform using the drag and drop editor for all user experience levels using robust personalisation and segmentation.

16. MessageGears

MessageGears combines the power and security of on-premises email marketing software with the efficiency and scalability of cloud-based delivery.

17. SendinBlue

SendinBlue helps to build and grow relationships through marketing campaigns, transactional messaging and marketing automation. The platform combines a robust suite of email and SMS messaging services.

18. SalesForce Email Studio

Email Studio’s email marketing platform arms you with the segmentation and automation tools you need to move the customer journey forward.

19. OpenMoves

Personalised e-marketing, to help your business stand out from the herd.

20. MadMimi

Mad Mimi makes it simple to send HTML email newsletters, grow your subscribers and manage your email list.

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