How to build your personal brand online

In the recent years social media has gone from an optional to a fundamental part of a marketing strategy for businesses of all sizes as well as a tool to build personal brands online. With the volume and reach of social media, it is definitely the right place to be, but with the crowd getting bigger, it is the brands and people who can attract and engage others who are seeing the real impact of social on their business. As in real life, you can’t make people like you, but you can present yourself at your best and let them decide if they like you or not. Here are a few tips to consider when building your personal brand online:

1. Keep it personal

Be yourself. Keep your online presence in line with your business’ and your own character.  By keeping it personal, you will be able to build trust with your potential and existing contact and they will appreciate the personal approach. People are naturally more likely to connect with other people than they are with brands, so keeping any online communication human will go a long way.

2. Keep it visual

For personal profiles, having a clear, presentable profile picture adds credibility. It represents your personal brand, particularly if you use the same photo across all your social profiles. For your business, use your logo and where available, use a cover photo that links to your personality or your business – it will give visitors a better feel for your business and consistency will help with your brand awareness.

3. Keep it simple

The first thing people see when searching for a person or a brand is the tagline – could be your role’s description, a short bio or an actual business tagline. Therefore it’s important to keep it as accurate as possible, using the keywords you want people to use when searching for your or your`s or your company’s profile. To make it easy for prospects to find you, include your contact details so they can easily contact you and continue the conversation offline.

4. Keep it real

Showing results is the most powerful sales tool. Use social media to talk about what you achieved, ask for recommendations and share client and peer testimonials. If you can prove that you can do the job and you can do it well, people will trust you and will want to work with you. They will also want to learn from you, meaning that you will have their continued interest.

5. Keep it up to date

To keep your audience interested, you need to remind them about yourself and your business on regular basis. Be active and share relevant content that they can relate to. This will keep them reminded and will help your SEO. Avoid spamming as it can have quite the opposite impact – better make your updates less frequent but but relevant than just aimlessly posting low quality content.

When in doubt, a good measure on the quality of your online presence is a number of followers and connections as well as the online interaction levels. There is no universal formula for success so test a few scenarios and pick the one that works best for you – you can’t go wrong with that approach.


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