10 marketing automation tools for small business owners

Marketing automation platforms bring together all the tools you need to manage your email marketing, social media marketing and lead generation and nurturing. They are very effective – automating your marketing will make your life much easier and save loads of time. Some of the platforms are more sophisticated than others and it’s up to you to decide which ones suit your business’ needs best – here is a shortlist of some of the most popular ones on the market:

1. Marketo

Powerful and easy marketing automation software that helps marketing and sales professionals drive revenue and improve marketing accountability. Marketo`s software that helps marketing understand its target audience, engage them as individuals on their terms, measure the impact of their marketing efforts, and manage the team for success.

2. Oracle Eloqua

Oracle Eloqua equips marketers with best in class lead and campaign management tools that help marketers engage the right audience at the right time in the buyer’s journey while providing real time reporting and insights.

3. HubSpot Marketing

HubSpot Marketing brings your team and all your tools and data together in one place. You can design your web pages, landing pages, emails, and blog posts without web developers. It helps to grow traffic by publishing relevant content in less time with SEO, blogging, and social media tools. And then helps to turn traffic into leads and customers with email and marketing automation.

4. Pardot

Pardot is B2B marketing automation by Salesforce, empowering marketing and sales teams to work together to generate more — and better — leads, close deals faster, and optimise the customer lifecycle. Combined with Salesforce Engage, Pardot makes it easy for marketers to fuel their funnel and enable sales reps to connect more effectively.

5. Act-On

Act-On created a workspace that powers the customer experience from end-to-end. From brand awareness and demand generation, to retention and loyalty, the technology enables all marketers to drive better business outcomes. Their platform is built with powerful capabilities to help deliver results quickly – without the need for a dedicated IT resource.

6. GetResponse

GetResponse helps entrepreneurs build targeted subscriber lists and send high-impact newsletters, video emails, and follow-up campaigns. It offers marketing automation, responsive email design, hundreds of ready-to-use email templates, landing page creator, and useful statistical analysis tools.

7. ActiveCampaign

An all-in-one marketing platform. Grow your business with email, automation, and sales tools. Save time and money using their enterprise level functionality that has been designed for ease of use.

8. iContact Pro

Simple, powerful, and affordable, iContact Pro is a dynamic marketing automation solution allowing businesses to connect faster, target precisely, and maximise results. Ideal for businesses seeking advanced features and greater performance from email marketing, iContact Pro includes behavioral targeting, workflow automation, landing pages, and intuitive reporting in a single platform.

9. Net-Results

Net-Results makes it easy for you to automate all kinds of marketing tasks. You end up getting more done in less time while doing a much better job nurturing your prospects, uncovering qualified leads and driving revenue growth.

10. Autopilot

Autopilot is easy and visual marketing software for automating the customer journey. Marketers use Autopilot to acquire, nurture and grow leads into customers with personalised email, in-app messages, SMS, and postcards.

4 Thoughts

  1. Thanks for the list! I think I’ll try GetResponse. I’ve heard a lot about their all-in-one solution and that’s certainly a huge advantage.

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