As the name suggests, discovery engine sites make it easy to find relevant content based on your interests. And if they can help you to find great sites, they can also be very effective when it comes to promoting your own content. Some of these are available as apps, some of them will require a plugin and for others you just need to submit a link to your blog or website with relevant tags.
Here are our favourites:
Reddit is a social news aggregation, web content rating, and discussion website. Reddit’s community allows you to submit links or text posts and allows its users to up-vote content, so they can say whether your content is good or bad, eliminating potential spam. The site is a blend of everything that happens on the internet and a great way to push your content in front of your readers.
As of 2016, Reddit had 542 million monthly visitors , ranking #7 most visited web-site in US and #24 in the world.
StumbleUpon is based on a combination of algorithms and humans pressing thumbs-up and thumbs-down buttons and identifies content that users might be interested in based on selected criteria. Download a button and add it to your browser and you will be able to add your content quickly.
Flipboard aggregates content from social media, news feeds, photo sharing sites and other websites, presents it in magazine format, and allows users to “flip” through the articles, images and videos being shared. Readers can also save stories into Flipboard magazines. Last year there have been 28 million magazines created by users on Flipboard.
Owned by LinkedIn, Pulse collects posts by LinkedIn Influencers and what’s trending on the LinkedIn network. It’s more relevant for a B2B audience but also works for B2C. To promote your content, simply copy and paste it and publish it as an article through your LinkedIn profile.
The online publishing platform has been created by Twitter’s co-founder as a way to publish posts longer than 140 characters. It’s a collection of professional publications and blog posts. A great place to read longer stories as well as publishing your own content and linking it to your website to drive online traffic.
Digg is a news aggregator selecting stories specifically for its users based on their interest.Very similar to Reddit, the site is a great source of interesting content and one to submit your own content to reach new readers.