Content is in centre of all marketing communication and blogs are a great way to get your voice heard and build your brand. If you are a blogger or run a blog on your business’ website, you do this in hope that you will attract many visitors who will not only read but also share your blog with their social media networks. If done successfully, this is great for your SEO and brand exposure and will lead to establishing yourself as an expert in your field.
Here are our top tips on writing blogs that your readers will love and share:
Focus on the reader
Think about what value are you providing to the reader. Define your audience so you can match your writing style to their style and be clear on what is it that they would want to get out of the reading experience.
Choose an interesting topic
If you are not sure what those topics are, ask the Internet. I use a great tool that helps to get insights on what Internet users are searching for – http://answerthepublic.com/
Make sure that you know enough about the topic before you start writing. You don’t need to be an expert on everything but it will add credibility if your blog post is insightful and others can learn from it.
Be clever with titles
A catchy title is what grabs your readers` interest and what makes your blog easy to be found online. Avoid long, overcomplicated titles and capture what your blog is really about. Tips, how to guides or even slightly controversial titles are very popular with readers as they indicate that there is something new to learn if they read on.
Make it easy to read
Ideally, you will have a strong intro, followed by individual sections. Use titles for each of the sections, as it will make it easy for your readers to digest at first glance and it gives your post a clear structure. If you are providing tips, use numbers or bullet points so it looks nice and organised.
It looks better and makes it easier to share on social media. If you have any visuals supporting what you are writing about, use them! People love visuals and no one really likes big blocks of text.
Keep it short and simple
This applies to both sentences and overall length. Short and clear sentences will make your blog easy to read and help with SEO. Your readers won’t have much spare time, so giving them something that they can read in a couple minutes will increase the chances they will actually read it. Aiming for anything between 500 and 1000 words works well for everyone.
Share on social media
Use various platforms, not just one. Be smart with your SEO. Share repeatedly. The first blog post I wrote on here and shared on social media gone viral and generated a lot of traffic, because I shared it at the right places at the right time – so far this post have been seen over ten thousand times and got ridiculous amounts of shares for a blog that was just created. Have a look here.