Social media content ideas for small businesses

Sharing content on social media and engaging with your followers online is one of the most effective ways to market your small business. It all comes down to the quality of the content you are sharing, the timings and frequency of your posts and interactions. A recent survey found that the reason why people share content on social media are:

  1. To tell the world about causes and/or brands – 84%
  2. To grow their personal relationships – 78%
  3. For a sense of self-fulfilment and participating in the world – 69%
  4. To define themselves to others – 68%
  5. To bring valuable and entertaining content to others – 49%

Whichever your reasons, keeping your online presence regular with interesting and insightful posts – whether created by you or others helps to build your follower numbers organically and remind your existing ones.

Here are a few ideas on the type of content which can help to build up your social media profiles and keep your followers interested:


People love visuals. You could improve your photos, not only by using special visual filters but also adding a bit of text within the picture. There are many free web platforms that will allow you to edit your pictures – we use Canva and it’s extremely easy to use. If you are struggling with taking photos yourself, there are some great free stock photos available online that you can use for your updates. Have a look at our post Seven websites for free stock photos for a full list of useful websites.


You don’t need lots of data to create an infographic. Pick a niche topic and instead of writing about it, see if you can make it visual instead. If you are looking for ideas on design and topics, have a look at some great one on Visualistan.

Visual quotes

It’s very simple – just put a quote into a template or change the background. You can either quote others or come up with your own – you could even pick a sentence or two from your blog or website. Or, a client testimonial is a great way to tell everyone how good you are at what you do. Again, Canva is a great tool to use to create one.


Who doesn’t love a good quiz? You can make these relevant to what you do or completely random. Resources allowing, making these a regular thing will make them even more popular over time.


Games and competitions not only create, but keep the players’ interest for longer. Think about a competition that your followers might enjoy – it could be a one off “tag someone” or a continuous challenge with a compelling reward for the winner.

Short knowledge shares

The reason why you are successful at what you do is because you have the knowledge and skills that not everyone has. Share it! Of course not too much of it, but consider doing a short “did you know..” or “how-to-guide” posts. They have the potential to get your followers curious and increase their interaction levels as they will want to know more. These can be as simple as status updates or simple visuals.


If you can think of an interesting topic that would get your followers engaged, try running a quick survey to capture their views. For a free, easy survey tool try SurveyMonkey. Once you have the responses, present the new findings to show that you have listened.

For any campaign – don’t forget your hashtags, so your posts are not only seen by your current followers but also get you some new ones. More on how to make your posts visible on social media here.

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