20 social media management tools for small businesses

If social media is part of your marketing strategy you will know that it takes a lot of time to manage. What can save time and help you track results is automating the process. There are a number of great resources that will allow you set up and measure your social media activity for free or for a small fee – all depends on how sophisticated do you want your automation to be.

Here are the top ones we found:

  1. Edgar

Edgar is a smart scheduler who reuses your best content to bring in more views – all you have to do is create a categorised content library and schedule content by category. The platform will do the rest.

  1. Buffer

Buffer is a social media scheduling application where you can share content and automatically schedule the distribution to Twitter, Facebook, LinkedIn and Google Plus.

  1. Hootsuite

A great social media management tool for small businesses allowing you to manage your content across multiple social channels, listen to conversations and measure results.

  1. IFTTT

Meaning “If This, Then That”, the platform allows you to create advanced plans that automate your social media workflows.

  1. Sendible

Another great platform for managing your social media activities and monitoring your reputation across multiple social media channels.

  1. Agorapulse

Agorapulse is a social media management tool for Facebook, Twitter and Instagram.
It has been designed to manage your private messages, comments and tweets on the go.

  1. BuzzBundle

This tool helps you monitor online conversations about your company, brand or products and engage with your audiences.

  1. Oktopost

A handy social media management tool for B2B marketers, great for measuring your results.

  1. SproutSocial

Sprout Social is another social media management platform offering the ability to manage multiple networks all in one place.

  1. Falcon.io

Falcon.io is a unified customer experience platform. You can discover, attract and engage customers, and connect social data to what you already know across departments and channels.

  1. Mavsocial

A software for visual content management and social publishing, Mavsocial has all the standard tools for managing your social media accounts.

  1. Audiense

Audiense is a social marketing platform delivering insight which enables companies to create sophisticated segments based on what people say, who they are, and how they think.

  1. BuzzSumo

This great tool helps you to analyse what content performs best for any topic or competitor.

  1. Tracx

The solution analyses and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights.

  1. Sysomos

Sysomos is a social listening and influencer identification tool. If you are happy to pay, it makes it easy to not only gather targeted social data, but create and engage with targeted user lists.

  1. Sprinklr

Supporting 20+ social channels and 85+ languages, Sprinklr is another clever social media management platform providing a complete, integrated, and collaborative set of social capabilities for managing social media.

  1. Spredfast

Another great platform, Spredfast empowers your entire team to engage with your audiences on Facebook, Twitter, LinkedIn, Instagram, Weibo and Google+.

  1. Everypost

Curate, customise, schedule and publish great content with this social media management tool, all from your mobile phone.

  1. Pagemodo

Focused on Facebook, Pagemodo helps you find and schedule visual posts and relevant content that you can find and schedule in as little as 15 minutes a week.

  1. Cision Social Media Edition

This platform allows you to track brand health and uncovers new opportunities with Cision’s social media listening tools.

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