How to build a personal brand online

Having a great online presence for yourself is just as important as having it for your business – and, as you are representing your business, it’s essential that you are aligned. Irrespective of your chosen channels, the volume of users is incredibly high and it takes a bit of time and effort to make your profile stand out. As in real life, you can’t make people like you, but you can present yourself at your best and let them decide if they want to know more about you. With the volume and reach of social media, it is definitely the right place to be, but with the crowd getting bigger, it is the brands and people who can attract and engage others who are seeing the real impact of social on their business.

Here are a few tips to consider when building your personal brand online:

1. Show personality

Be yourself. Keep your online presence in line with your business’ and your own character and you will be able to build trust with your potential and existing contacts – They will appreciate the personal approach and form an opinion about you and about what you do.

2. Be consistent with visuals

For personal profiles, having a clear, presentable profile picture adds credibility. It represents your personal brand, particularly if you use the same photo across all your social profiles. For your business, use your logo and where available, use a cover photo that links to your personality or your business – it will give visitors a better feel for your business and consistency will help with brand awareness.

3. Use relevant keywords

The first thing people see when searching for a person or a brand is the tagline – could be your role’s description, a short bio or an actual business tagline. Therefore it’s important to keep it as accurate as possible, using the keywords you want people to use when searching for your’s or your company’s profile.

4. Showcase your success

Showing results is the most powerful sales tool. Tell everyone about what you achieved, ask for recommendations and share client and peer testimonials. If you can prove that you can do the job and you can do it well, people will trust you and will want to work with you. They will also want to learn from you, meaning that you will have their continued interest.

5. Communicate regularly

To keep your audience interested, you need to remind them about yourself and your business on regular basis. Be active and share relevant content that they can relate to. Avoid spamming as it can have quite the opposite impact – better make your updates less frequent but relevant, instead of posting low quality content.

When in doubt, a good measure on the quality of your online presence is a number of followers and connections as well as the online interaction levels. There is no universal formula for success so test a few scenarios and pick the one that works best for you – you can’t go wrong with that approach.

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