This is a guest post by Campaign Monitor, the leading provider of professional-grade email marketing and automation software for growing businesses.
No matter what your email marketing prowess, there’s always something you can improve on. But knowing where to start, or what to change, can be challenging. Campaign Monitor has created a free Email Marketing Scorecard quiz to help you understand what you’re doing well and where changes can be made to optimize your email marketing. You’ll get immediate tips for creating more engaging content, collecting the right data, or boosting your email strategy. And once you have an idea where to start, they’ll send more tips to keep your marketing moving forward.
Take the quiz
The first step is to take the quiz. All the questions are straightforward and easy to answer, and the quiz only takes a few minutes to complete. The questions cover email marketing strategy, as well as areas such as personalisation, testing, email list growth, and the types of emails you currently send.
Once you’ve completed the quiz, you’ll be given your results. There are three categories covered – Content, Data, and Strategy. For each of these, you’ll receive a score based on how you’re using the different marketing tactics.
You’ll see a green check mark for methods that you’re currently employing in your marketing and a dash for those you aren’t. For the sections with dashes there are easy-to-use tips to help you take immediate action to improve.
Take a look at each category and the suggestions from each one and make a plan on how to incorporate them into your email strategy. For example, if data is something you want to improve, click the button to get more information for the section you want to work on. One of the most powerful changes you can make is to collect the right information about your subscribers. Data includes not only email addresses, key to email marketing for sure, but also demographic data like birth date or age, geographical location, or purchase history. Using it can help you to create list segments or personalise emails to help with email engagement.
The best way to tackle changing your email marketing strategy is to start with what will make the most impact and has the lowest barriers for implementation. Pick something that will increase engagement, or will get more email opens, whatever helps you to achieve your goals. Then start adding more as you can. Even a small change can have a big impact on your results.