Blogging tips for small businesses

Do you ever wonder why so many people blog? Because it works. No matter how small or big your business is, blogging is a great way to get exposure for your business. Blogs showcase your expertise and drive traffic to your website. You don’t need to be a professional writer – blogging is about sharing interesting and innovative content that will make your audience curious and wanting to learn more about your business. Here are a few tips on how to get it right:

1. Define your readership

Before you start blogging, define who you are writing for. Keep your topics and writing style aligned with your readers style and language and focus on topics they are interested in. Don’t be afraid to focus on a niche topic – if your blog is relevant to a segmented group of readers, it’s likely to be seen by the right people, even if the audience is smaller.

2. Answer your reader’s questions

Think about how your potential readers search for information. They are looking for answers and tips on topics they don’t know enough about. Position yourself as the expert by using blog titles that make your audience quickly understand that they have found their answer. Relate to others and the way they do their online research and give them useful, practical tips they can learn from and enjoy reading. If you are struggling with finding questions your readers are looking for, a great tool to find out what the internet is talking about and what users are searching for is

3. Make your topics evergreen

Make your blogs relevant for as long as possible. Focus on topics that are timeless – tips, guidelines, how to articles.. If your blog is only relevant for a short period of time, it will be quickly forgotten. Creating posts that are timeless means long term traffic to your website and more readers who will benefit from your blog content.

4. Don’t worry about the length

There is a lot of research about the ideal blog length and I don’t think there is one answer. The ideal length is however long you need to get your point across. In general,  keep your posts 500 words plus, but otherwise don’t stress much about the best length. Whatever length works for you to write a high quality, useful blog post is right.

5. Focus on the blog title

Your blog title will be the first impression your blog makes. It also might be the last one. No matter how good your blog content is – if you can’t catch your reader’s interest early on, they won’t continue reading. Think about how people search for content online and make your blog posts easily identified by using relevant, interesting titles.

6. Give it some structure

Make it easy on the eye. Break your content down into paragraphs and use visuals where you can. Use headings, subheadings and if you are providing tips, consider numbering them or using bullet points. Keep it simple. Most of us scan blogs and articles before we read on, so having a clear structure with headlines and bullet points will make it easier for your readers to get a good idea before reading on and digesting the content.

7. Be social

Use social media sharing buttons so your readers can easily share what they are reading. Always use visuals  with your blog posts as this will make social sharing even more effective. Don’t just rely on others sharing your content. Include it in you regular social media updates more than once to ensure you are continuously reaching new audiences.

And once you have your post ready – proofread it! Don’t just rely on spell check, have a good read to make sure all you wrote makes sense and sounds interesting. And then go ahead and publish.

4 Thoughts

  1. Thank you for sharing, I think your point about evergreen content is so key. If you’re going to take the time to write a great post it should have some longevity. I’ve even found some posts that didn’t do well at first get much more traffic over the long run

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