Oh, the power of words. In the history of humanity, words have launched wars, brought about peace, made people laugh, cry, and so on and so forth. In other words: they’re important, not to be taken lightly, and when it comes to your business, it’s crucial that you keep in mind just how powerful what you say really is. There are companies which have ceased to be purely because of something they’ve said. Let’s make sure you’re not added to the list. Below, we take a look at four ways your words can come back to haunt you.
The internet was supposed to be about an exchange of ideas. Social media tapped into this idea, providing a platform for anyone with an internet connection to have their say about today’s hot topics. Unfortunately, that freedom does not extend to companies, which are often held to higher standards by the internet warriors. There’s one school of thought that says any attention is good attention, but that’s just not true. When it comes to Facebook, Twitter, and your blog, keep things civil. Even the most benign opinion can turn people against you!
If part of your work is providing advice to clients, then it’s extra important that you watch what’s coming out of your mouth. If you get it wrong, or they don’t fully understand what they say, then you could end up being sued if that company faces a profit loss because of what you said. As such, it’s important that you have a civil liability policy to protect your business against any lawsuits. Even if they’re not merited, and you end up winning, the legal fees can tie your business up for months.
Remember, it’s not only what your company says that matters. It’s what you say, as well as what your employees say. If you’re in a bar and you’re talking, you have to assume that whatever is said could one day be pinned on the company. It’s a good idea to always be in “networking mode”. Act like you’re representing your business and you won’t stray too far away from what’s accepted! And if you’re always thinking of the company, you might just strike up some new leads in usual places, too.
What’s in a name?
Never underestimate just how important your company name is. It had a tremendous influence on how people view your company, whether it’s memorable, and so on. The key is to strike a balance between tedious and obscure; if it’s too boring, then no one will be inspired. If it’s too obscure, no one will understand, and they’ll forget the name straight away!
You just never know
The point to take away from this article is that you just never what impact your words can have. Everyone can take things the wrong way, and even the most innocent of comments can spread like negative wildfire if it falls into the wrong hands. Stay smart, talk positive, and you’ll be fine.
*This is a contributed post.