In business, we all have our ideas for what counts the most. There are so many different areas that you need to be able to keep on top of, that’s is often hard to know what to prioritize the most. And that’s definitely the case when it comes to putting your money where your mouth is. Because not only do you often have to make sure that you can allocate enough time and attention to certain things, you have to do the same with budget allocation too. As with everything, there are always going to be things you can do yourself, but there are also things that you should spend more money on or call the experts in for. So let’s take a look at what they could be.
First up, there’s web design. Websites are so important – whether you operate online or not. So you’re going to need a killer website development company to help you make the right impression. Of course, you could work on doing it yourself or using a free template, but if you want to look professional and really wow your customers, you need to get the job done right. No matter the cost. Well, within reason. So get researching and find a developer that’s going to understand what you want, and then get the look right too.
At the same time, you need to make sure that your ecommerce option is right if you’re selling online. Because what is the point of having a perfectly designed website if your ecommerce capability is awful? Now, this can be something that your developer does too. But if it’s not, you need to know what ecommerce providers will give you what you want, and allow your business to operate at its best.
When you sell a good product, and it’s a really great product at that, do not let your packaging let you down. At. All. Your customers might be pumped to receive their dream product from your beautiful website that was really easy to order from, but it arrives looking sadder than life, they will notice. Because you need to carry on this incredible experience and really impress them with your packaging design and quality too.
And what about the shipping too? Should they have to pay? Maybe not! Free shipping is often to be expected these days, and there are ways that you can offer it, no matter how small you are. Whether you offer it over spending a set amount of not, free-shipping sells, so don’t charge the earth for your customers to get your products or they may not want to get them at all.
Finally, make sure you finish things off with an incredible customer service. If everything wows, and then you let the team down with appalling customer service, is that customer likely to come back? No! No matter how pretty that packaging was! So get your training in place, set incredible policies, and work on putting your customers first. Because without them, there will be no business at all.
*This is a contributed post.