SEO is an area that many small business owners think that they can manage for themselves. It’s easy to see why this might be the case, too. There’s so much advice online about SEO and how to implement good practices for your business, why hire an agency when you can do it for yourself?
For some businesses, the self-managed strategy can work– but this might be as much to do with luck as any specific skill. For the most part, SEO is a task that requires expert knowledge of how to conduct a campaign. Unless you’re willing to basically retrain as an SEO expert, you’re not going to be able to learn everything for yourself. As you can see from these King Kong SEO agency reviews, when companies turn to the pros, they see the difference that proper knowledge can make.
If you’re still convinced that your DIY SEO is working for you, then you may be right… or you may be overlooking the worrying signs that it isn’t working. If any of the below sound familiar, you might want to think about about the DIY approach.
You have a high bounce rate
The bounce rate is related to the amount of time that visitors spend on your site. Do they arrive, browse, make a purchase, follow through to your social media to find out more about you? Or do they click right off the page? If the latter is the case, then your bounce rate will show as high in analytics.
This is a problem for SEO, as it suggests the visitors that are coming to your site aren’t actually interested in your business at all. Your SEO has failed to define a niche, make it clear when visitors should expect, or figure out exactly what keywords your customers are likely to be searching for. A high bounce rate is a very bad sign.
- You’re only receiving global visitors/customers
Local SEO is so frequently overlooked by those who choose to DIY, as it’s rather niche. However, local SEO is hugely important for your company. You can see if you’re failing to capture this market by looking through the ‘country of origin’ section of your analytics. Ideally, you want the majority to be from your own country. If they’re not– worry.
You’re not getting many website visitors
Sometimes, the problem is clear due to the most obvious reason; you’re simply not driving much traffic to your business website. It’s tough to know how much a business website — especially a particularly niche one — should get, but the question is, are you getting enough visitors for your business to survive? If you need more, and your current SEO strategies haven’t improved the situation, then you might want to look to the pros for assistance.
While it’s tempting to DIY your own SEO, often, doing so can harm your business. Rather than wasting your time on a strategy that isn’t working, sometimes, you have to accept you need outside help– it’s often the best decision in the long run.
*This is a contributed post.