Ever since a young age, we’re taught that beauty is in the eye of the beholder. Everybody is beautiful to someone. Never judge a book by its cover. The cliches go on, and work towards broadening our view of what makes someone beautiful. Let’s be honest; we all find different things attractive.
But, while such sentiments are lovely in the real world, they don’t help when it comes to business. How can you create designs which appeal to everyone with these phrases in mind? What appeals to one customer surely won’t appeal to another if that’s the case?
Luckily not. While beauty is subjective, there are a few sneaky tricks which are sure to broaden your reach. Remember, too, that these apply to every aspect of your business. You can’t just design a logo and have done with it. Instead, you need to think about your shop front, event stands, and window displays. Each area you focus on gives you another chance to meet someone’s expectations of beauty. And, to help you, we’re going to look at a few pointers which are sure to please the crowd.
Colours which catch the eye
Any business needs to focus on colours which catch the eye. Whether considered classically beautiful or not, these are sure to draw attention. Bold colours are always best here. Red, green, and orange are top contenders and would be ideal if they somehow fit with your product. You could feature flashes of these in your window displays and throughout your shop. And, they’re sure to serve you well at any events you attend. Opt for something like these customisable shell scheme display stands to ensure your choice stands out. The aim is to get people to see you from a distance. No one can ignore a bold colour, no matter how hard they try.
There’s no denying that strong shapes can work in business. They send a definite message that you don’t take any messing. But, if you want to appeal to a mass audience, you’re better off focusing on swooping shapes which create a sense of calm. Spirals and circles are particularly useful for this. Incorporating a spiral design on your shop window is a sure way to hypnotise customers into your shop. And, with a bit of luck, the gentle designs will ease them so much that they trust you enough to make a purchase.
Moving with the seasons
We all fall victim to seasons, no matter who we are or what we deem beautiful. So, organising you display changes around the seasons is sure to bring mass appeal. Even better, we all love getting a little seasonal. Which makes sense, given how much the weather affects our lives. Each season, find a way to incorporate common themes into your displays. Think, too, about the trends for each season as it stands. For example, hygge is big business in winter at the moment. A display which incorporates this is sure to have mass appeal.
*This is a contributed post