Before you set about creating a website for your business or blog, you need to think about what people are looking for in the first place. Without answering this vital question, you will never be able to create something which grabs people’s attention and keeps them coming back time and time again.
A great website is one aspect of UX design which you can read more about here. In the meantime, we will take a closer look at exactly what it is that users want in a website.
A Clear Message
First up on the list, users want to clearly be able to see exactly what your company does and what services you can provide for them. With so many other sites competing for their attention, yours needs to hook their attention at the earliest possible opportunity. People tend to be ruthless with their time these days, so you need to make your messaging as clear and concise as it possibly can be.
The layout of a website needs to be easy to navigate. There is a lot of debate about what is the best method of laying out a site, but above everything else, you need to keep consistency throughout. Users need to be able to grasp the way that your website functions at the earliest possible opportunity and work their way through what has been set out in front of them. Make sure people check out your site before you send it live so they can see how easy it is to navigate.
Simplicity Over Shine
It is all well and good having a website with plenty of fancy features, but people value simplicity over this. And with so many people accessing the internet by various different means, ensuring that your site is responsive should be one of your number one priorities. And complicated websites often end up working very slowly for people with slow WiFi connections. So, if you are unsure, a good rule of thumb is to keep it simple.
A Clear Path
Your website all needs to be interconnected so people can navigate from one page to the next in the easiest possible way. And you have to assume that people are not just coming to the site from the home page. With blog content becoming so popular, this may be their first encounter with your site. If this is the case, you need to work out how you can direct them back to the homepage using backlinks and a call to action at the end of the article.
These are just four of the main things that users are looking for in a website. Essentially, it needs to clearly express what your business can do for them, have a consistent theme throughout, convey the information in a simple way and allow people to navigate through the site with ease. Tick off all of these different things and you will immediately put yourself on the fast track to website success, which is so important in any modern business.
*This is a contributed post