If you want your small business to be found easily on search engines like Google, Yahoo, and Bing, then SEO is incredibly important for your small business. A search engine’s job is to take the information that a user types in and find the most relevant pages for this information. If you aren’t using SEO, you are not going to be one of the most relevant pages, in fact, I doubt you’ll even be on the first page, which isn’t great considering less than 10% of users visit page 2. If you’re still not convinced, here are some reasons why SEO is so important.
Reach a wider audience
When people search for something online, 33% of them look no further than the first organic result (a result that isn’t an ad). This is because they trust search engines, and assume that this result must be number one because it’s the very best. If your small business is at the very top, you will be seen as the best option for the user’s query. This user will then share your business with their friends, who will share it with their friends, and eventually, you’ll have plenty of traffic on your website. This is why it’s so important to use websites like The SEO Whiz to increase your visibility.
Audience converts to sales
If someone is looking online for a product that you sell, then they are already convinced that you have a product that they need, or at the very least, want. By your result being the first, you are much more likely to gain attention, and therefore your sales should increase. This is simply being in the right place at the right time. As long as you have a great website, and your prices aren’t through the roof, you shouldn’t have too much trouble convincing them to hand over their cash and buy from you. Then, of course, if your product is as great as they say, they will continue to tell their friends, which should result in more interest in your business, and more sales.
Narrow down your target market
If your website is properly optimized, you should be getting plenty of views on your website. You can then use an analytical programme, like Google Analytics, to find out valuable information about those who are viewing your website. You can look at where they are, when they are most active online, the devices they use, and so much more. All of this information can then be used to narrow down your target market so that you can focus advertising on a specific set of people. You can also find out the search engines, and the keywords they used to find you, which is also important.
If you want your business to be successful in the technological age of today, then SEO isn’t just an option, it’s an essential. You need your business to be visual online, otherwise, you aren’t going to make any money. So, is SEO important for your small business? Yes, of course, it is.
*This is a contributed post