Marketing has got a reputation for being very expensive. And a few years ago, when companies had to rely on printing off posters and leaflets and purchase TV and radio adverts, this was very much the case. So, you probably worried that if your business ever goes through any periods of money struggles, you might have to put your marketing strategies on hold.
However, that isn’t the case. In fact, thanks to many online tools, it is now possible to carry out your marketing on a shoestring budget. Not convinced? Here are some ideas that can help you organize some super cheap marketing!
Make the most of social media
One of the most obvious free online tools you should take advantage of is social media. It’s free to set up accounts on Facebook, Twitter, and Instagram, and all the other social media platforms out there. You can then instantly start sharing posts, news, and blog content for free. If you use hashtags, your posts will be seen by as many people as possible. Once you start to get a bit more cash to spend on your marketing, you can sponsor your social media posts so that even more people see them.
Cut expenses elsewhere
If you take a look at all of your company’s expenses, you might notice that there are a few you can do without. You can use the best bookkeepers in your area to help you with this. Once you cut them, you will find that you then have a bit more money free to put towards your marketing campaigns. So, sometimes, you might not need to stick to shoestring marketing options – find money from elsewhere in your company to put towards your marketing efforts!
Get user-generated content
Another way you could get some free marketing is by trying to get user-generated content. One way to do this is to open up your blog to guest posters. To generate some enthusiasm from contributors, you might want to organize a competition. For instance, you could offer a prize for the best-written and research blog post you receive. One great advantage of getting guest posts is that the writers will want to share their work, which increases the places your content will be posted.
Take part in conferences and expos
If there is a professional conference or expo happening in your local area soon, it’s a good idea to register a spot for your company so that you can set up a stand. This gives you a fantastic opportunity to show off your products or services to other people in your industry. If the public are allowed in, then even better, as you will be showcasing your products to even more potential customers.
Money isn’t always important when it comes to marketing, even though the two seem to be tightly associated with one another. But you will definitely be surprised by how much you can do if you can’t afford to spend a lot on your professional marketing campaigns!
*This is a contributed post