Why your business needs a wonderful website

In business, your website is one of the most important things to get right. Even if you’re a local business who doesn’t sell products online, it’s still vital that you have online presence. Having a website means you’re much more likely to be discovered by customers, it means your information is accessible twenty-four seven, and it’s generally much more convenient for potential customers who may be interested in your services. Unsurprisingly, research has shown show that a good quality website generates more sales and also has better customer traffic so it’s something you can’t afford to get wrong. Here are some of the things your website needs to include.

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Navigation

Your website needs clear, intuitive navigation. This makes it quick and easy for people to be able to click through. Keep menu links relevant and organised, use sub-categories if you need to instead of cluttering the space with lots of links.

Search

Every website needs a visible search bar, this is because your potential customer may be looking for something that isn’t shown on the home page. They need the ability to search, which can prevent them from having to trawl through the entire site- or giving up and shopping elsewhere.

Storefront

Research shows that e-commerce sales are growing at 10% each year in the US, and 19% worldwide. If you’re selling items from your site, having a good storefront looks tidy and professional.

Easy to read

Dark text on a white background will always be the easiest to read, choose a font size that’s comfortable for the majority of people to see. Don’t choose style over substance, forget animations and fancy font. You will also need to make sure that all pages of the site are properly optimised for different devices. Your best bet is to use a professional web design company who will know exactly what they’re doing, preferably you should use an umbraco web company. More sales are now made on tablets and smartphones than computers and laptops, so any pages that mean you have to zoom in or scrolling horizontally aren’t a good sign and could put people off.

Contact information

For your customers to trust you, they will want to see that you’re a legitimate business. You can do this by listing your physical address, phone number, email and any other contact details on the site. Adding your social media is another wise move, it’s a way customers can verify you are who you say you are and provides another way to get in contact.

Blog

A company blog will benefit your website in many ways. It helps drive more traffic to your website because each time you write a blog post, it means that you get another indexed page on your site. It provides more opportunity to show up in search engines and can lead to more traffic to your website in organic search. Since blog posts have the potential to be shared across social media, this could mean free advertising for you and could drive more traffic your way.

*This is a contributed post

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