If you want to build up your brand and get as many people looking at your stuff as possible, then there is no doubt whatsoever that you need to be using social media, and using it effectively.
If you aren’t already on the likes of Facebook and Instagram, then you need to change that right now. If you are already on the various social platforms available, but you don’t have many followers or much in the way of engagement you also need to change that too. One of the best ways to do so is by improving your images.
Using the right images won’t only boost your SEO, which will send more people your way, but it will convince your target market to start following you too. With that in mind, here are some things you can do to match your brand to your images for greater success:
Keep Your Logos Uniform
The business logos you use on social media should not only be the same size but also in the same place across all of your images on social media. This will make it much easier for visitors to recognize your brand at first glance. Just make sure that your logo walks the fine line between big enough to be seen and small enough to distract from your images.
Use Fonts Consistently
It’s also a pretty good idea to use the same fonts on all of your images. Of course, you can use 2-3 different fonts in each image, perhaps to denote subtitles, headings and the main copy – but these should be the same across the board for cohesiveness.
Represent Your Target Audience
You should always try to use images that represent and appeal to your target audience. For example. If you’re selling plus-size clothing, then using a plus size mannequin in your product images makes much more sense than using a standard one, or if you’re trying to attract the grey pound, using older models is a no-brainer. You’d be surprised by how many companies get this wrong!
Get Brand Colours In
As a brand, I’m sure that you have your own signature colours (if you don’t it’s certainly worth choosing some). It is sensible, then, that you use these brand colours not only consistently across social media platforms, but that you try to include them naturally in your images too, perhaps by having a model wear the pink that you use in your logo or having the same shade of blue for the couch in your picture as you use in your header – it just brings things together a bit better.
Keep Composition Consistent
A good way to improve brand recognition is to use the same kind of composition for all of your images so that the things your audience see and other places where they are in the image are uniform and therefore instantly recognisable as belonging to you.
Utilise these simple tips, and you will achieve the perfect marriage of image and brand that makes the followers flock to you and take notice.
*This is a contributed post