Your website has a blog, but you aren’t getting as many hits as you would like and the reason for this is because you haven’t mastered the art of content distribution. Here is how it works.
Social media is going to be one of your most useful resources when it comes to gaining traffic for your blog and website. You should have an account with all of the major platforms such as Twitter and Facebook. However, depending on the type of content you have and the people you are targeting, then you might find sites like LinkedIn, Pinterest and Instagram helpful. Either way, you need to build yourself a social media presence and then post your blog posts on there. However, you want to stay away from only posting these kinds of things. Instead, you want to give people a reason to follow you that is more than just the content that you have produced. This means that you want to post about things that are related to your sector or industry and try to grow a relationship with your followers. This is the best way to get them to click on the content that you produce and for it not to feel like you are spamming them.
Depending on the type of content that you have there might be a content submission community that fits your niche. A good example is if your website is to do with gaming, then a website like N4G allows you to submit your articles for approval, and if they are approved then they will feature on their website. The more people that click on it through their website, the more prominently it is featured on their homepage and the more views your website will enjoy. A lot of communities work in a similar way, and they can provide an excellent source of visitors. You can use this kind of thing to distribute content, but other types of referral exist. You can do guest posts on websites bit and small and leave a link back your website in the about the author section. The more established and greater readership a website has, then the more hits you are going to get onto your own website.
Over time your website should start to gain email subscribers, and you need to make sure that you do your best to keep these people engaged with your site and try to grow your following. When you publish a post, then they should receive an email notifying them about it, but that isn’t enough. People need a reason to subscribe the first place and offering a weekly or monthly newsletter might be the solution for your website. In this, you can give them updates on what is coming up soon or other useful information. What goes in a newsletter will differ from person to person, but there is a benefit of doing one. It can contain articles that they might have missed or exclusive newsletter content.
*This is a contributed post