Life is tough as the owner of an online services business.
Whether you’re a copywriter, a web designer, or a branding expert, you’ll experience the same kinds of ups and downs. Online services businesses can be incredibly lucrative and fulfilling– but they can also be problematic and exhausting.
One of the greatest downsides you will experience with your online business is pitching to clients. Few services businesses are able to sit back and wait for clients to find them; it’s a strategy that doesn’t work, and can leave gaps in your work calendar that you can ill afford. So, every so often, you’ll need to gather all of your resolve and begin a round of pitching.
Pitching is difficult, but it’s also repetitive; similar pitches to similar businesses, trying to showcase your skills and explain why that business needs your specific skills. The next time you’re winding up to pitch, try and broaden your horizons by pitching to businesses that fit into the following categories…
PITCH TO… The client you’re sure will say ‘no’
This is a daunting prospect, but the truth is, you’ll never know unless you try. Even if you think a business is too big for you to pitch to, or will say no due to your lack of experience or small business profile… what’s the harm in giving it a try? You never know; your pitch might be read by someone with sway in the business, and if they like what they see, nothing will matter to them except the quality of services you can provide.
PITCH TO… A business type you’ve never thought of before
As your business grows, you’ve likely grown accustomed to the type of clients you have. For example, if you’ve predominantly worked with companies in the fashion industry, you’ll be tempted to pitch to more fashion companies. However, there are benefits to branching out and pitching your skills to businesses you’d never considered; companies that are niche and specific. You could try pitching to grain specialists like MKC Cooperative, niche tech companies, PR firms, or gardening supply stores– the list of unusual businesses is endless, so make sure you give one a go with each round of pitching, highlighting how your core skills can translate to being beneficial to their business.
PITCH TO… Someone who said ‘no’ before
It’s not the most comforting of thoughts; if you’ve been rejected once, you’re likely to fear being rejected again. However, if months or years have passed since you last pitched to that specific company, then you don’t know what’s changed. They might have changed staff, altered their business goals, or grown in a way that you can take advantage of. Provided you have not pitched to a company in the last six months, it’s always worth checking in with previously refused or ignored pitches just to see if a shift has taken place that might be beneficial to your chances of acceptance.
As well as the usual kinds of business that you pitch to, including three businesses that fit the above criteria can help expand your approach and capture new clients you might have otherwise overlooked. Good luck!
*This is a contributed post