If you know what you’re doing you’ll already be using social media as a big part of your marketing campaign. Twitter and Facebook are the primary platforms for most companies but in recent months, people have started relying more on platforms like Snapchat and Instagram for advertising. The reason those sites are becoming more popular for businesses is that they focus more on visuals like pictures and video rather than text, which has proven incredibly effective. If your posts are all boring text, here’s why visuals are important in social media marketing.
It Stands Out
If you put an advert on the TV, people have to wait until it’s over before they see the next one. You’re still fighting for their attention but you don’t have to compete with thousands of other adverts at the same time. On social media, users are scrolling through hundreds of posts an hour and they aren’t going to stop to read every single one. They’ll only stop to read something if it jumps out and grabs them, text doesn’t do that at all. However, if you use the best video marketing or at the very least, a great picture, you encourage people to stop scrolling and start looking.
People Remember It Better
When a person reads something, they usually retain somewhere between 10 and 20 percent of it. If that’s information about your company and your product, that’s not great for you. But when you introduce some visual element, that number jumps up to somewhere around 65 percent. That’s why infographics or videos with information in them are better than just plain text. If a customer remembers your post, they’re more likely to visit your site and buy something. They’re also more likely to tell their friends about it.
Speaking of telling their friends, people are more likely to share visual content. If they see an interesting video online, they’ll pass it around their friends or retweet it to their followers. But if people are sharing things on their own profile they want it to be interesting so they’ll only share visual content, not boring text posts.
Getting people to stop and look at your posts is step one, but if you really want to make your social media work for you, you need to get people to engage with it. People aren’t often going to give you likes or comment on your posts if there’s not anything that catches their eye on there. Videos and pictures give people more to talk about so they’re far more likely to comment on it.
Better Insight Into Products
When you’re trying to sell the benefits of your product to a customer online, telling them that it’s great just isn’t going to cut it. They’re not just going to take your word for it, you have to show them. Having detailed pictures and even video demonstrations let your customers get a much better idea of what the product is like, making them far more likely to think about buying it.
If you just fill your social media profile with dull text posts, you aren’t going to get anywhere with it.
*This is a contributed post