Keeping your business on the tip of a digital consumer’s tongue

Once upon a time, securing new customers was the main challenge. As long as you did this and followed it with a good service, you could be sure that repeat purchases would follow. The level of competition faced by online businesses means that getting consumers to come back is equally challenging. Staying fresh in their minds is pivotal.

Utilizing every tool at your disposal is essential. Here are the most important weapons for your arsenal.


Send Email Correspondence

Many adverts, both online and in print, will be ignored by outside audiences. However, adverts that are aimed solely at existing clients and people that have shown prior interest puts you in far greater control. With these email marketing tools, sending messages to subscribers should result in positive CTAs. Even if those emails go unread, they’ll keep the venture fresh in their minds.

This solution also gives you a fantastic opportunity to track various metrics from your target audience. In turn, this can provide further guidance as you look to build marketing schemes that will generate optimum conversion rates.   

Hit Them In Their Pockets

It’s vital to remember that the way in which consumers interact with online businesses has changed, not least with regards to the devices used. Once upon a time, virtually all digital communication was made via desktop browsers. Nowadays, though, smartphones and tablets are the main players.

Therefore, it’s not enough to simply have a nice looking website. Mobile application development is now a pivotal factor, unless you want to limit your potential audience by half. Besides, having your logo on their home screens promotes the chances of them returning on a regular basis. This is especially true when you utilize push notifications.


Encourage Interaction

The link between business and consumer has become a little blurred in the digital age. For most companies, creating a family vibe in which clients feel like a genuine part of the venture is vital. Social media is the ultimate tool as it offers 24/7 communication. Show your personality in a way that suits your demographic, and success will follow. Blogging is a good tool too.

It’s possible to take things the next level by getting existing clients to win over new ones. Various referral schemes will allow you to grow the audience thanks to the power of recommendation. Aside from winning new customers, the people referring the business will be talking about in positive terms. This should also influence their consumer decisions.   

Get Involved With Important Causes

Consumers judge your business on many aspects, and lots of them aren’t directly related to the products or services. The brand values are equally crucial as clients want to the associated with companies that they can relate too. Therefore, supporting charitable causes and going green can improve public opinions. Crucially, it also makes them think about you when they aren’t buying your items.

In truth, the main rewards come from knowing that you are giving back to society. Nonetheless, if you can gain increased interaction with clients as a byproduct of those tasks, this is a positive thing. And when your venture is on the tip of their tongues, the likelihood of gaining their loyal custom will shoot through the roof.   

*This is a contributed post

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