If you are going to a trade show then you will know how important it is for you to not only get a good result but to also make sure that you are meeting the needs of your potential customers for the future. With trade shows costing you in terms of manpower, time and effort, you have to make sure that your trade show is a success and that you come away with more than you went in with. In order to do this, you have to stand out because you are essentially competing with hundreds of other businesses.
Don’t Restrict Yourself to Your Booth
A lot of people believe that when they go to a trade show, that they have to stay attached to the booth and that they can’t leave. Your booth isn’t your ball and chain and if you want to be successful then you need to get out there and mingle to some extent. Open Exhibitions stands are great for this as it means that you can easily get out there and meet new people while also having a booth that really shows your brand and your professionalism.
Companies often lay out millions so that they can get the biggest and the best booth. They do this mostly out of their ego, but you don’t have to do this at all. Instead of going for a super big booth that comes with all the signage, try and spend more time on your process and simplify your booth. After all, when people come to you, you want them to be able to chat with you about their business or interests and not be distracted by the huge signage you have. You’ll most likely get a better experience out of every client you meet and you won’t spend half as much money either. Remember, people are going to come to your business because of your ability to work with people and the results you’re able to get, not just because you have a big fancy sign.
Don’t Always Focus on Business
If you are going to a trade show or any open booth-based event, you don’t want to talk business for hours on end. Instead of telling someone how much you can help them, try and first understand what they actually need help with. Try and work with them to understand their problem before jumping in with your solution. If they ask you to describe your business, just do that, instead of trying to hone in for the sale. After all, your competition will be trying to drive sales all day so it helps to take a back seat and really get to know people so you can avoid doing this and making them feel as though everyone just wants their money. This is also one of the best ways for you to build deep and meaningful connections with your potential clients and as everyone knows, these are the clients who tend to be the most loyal.
*This is a contributed post