How well do you think your marketing technique is working for you? A lot of people struggle to see the results they need purely because they aren’t trying different techniques. Just because one doesn’t work for you, don’t assume that they’re all not going to work. There are so many different marketing routes that you can go down that’ll make a whole world of difference to your overall campaign. If you’re struggling to think of what other techniques might work for you, we’ve got a few different routes that your company can go down that we believe you’ll benefit from.
We might as well start off with the techniques that are a bit more outlandish. They are after all, the ones that might be able to do you the most good when it comes to your marketing direction. The first one we recommend is a fundraising event, or at least sponsoring a fundraising event. It is one of the best ways of doing good for the rest of the population, gaining exposure for yourself, and helping to make money for the chosen charity or cause, as well as money for your own business. A fun idea would be to host something like a colour run. This is where everyone covers themselves in paint, or paint powder, and does a fun run to raise money. Holi Colour can be used for this, and it is relatively cheap to sort on a large scale. Then all you need to do is find a place to host the event. The best thing you can do is make sure the route isn’t too hard. You want it to be fun and the main goal to raise money. The easier it is, the wider audience you’re going to attract. Whilst you might spend money to do this, you’ll definitely make more money in terms of the custom you’re going to bring in.
There are some more traditional techniques that companies try that can boost sales in no time, after all, that is what you’re trying to do when it comes to marketing. One of the best ones you can try is SEO. SEO is search engine optimisation, and uses techniques such as link building to try and raise your position within different search engines, mainly Google. It is expensive, but it is one of the most effective techniques.
Unless you have a marketing team inhouse who is fully trained at what they do, you should always be looking to outsource. Yes, it might cost a lot of money, but doing it yourself can often be complicated. For one, you can do it completely wrong and your efforts will be wasted. Secondly, you could have a HR nightmare on your hands if you do anything slightly out of line. Just think about the hell H&M got for a simple saying on a T-shirt that got out of hand. Always outsource, and you should always get the best results for your business.
*This is a contributed post