More and more businesses are seeing the fantastic benefits of using pop-up stores and more and more buyers are becoming interested in them. There’s something unique and vintage about buying from a pop-up store and it customers are far more likely to be intrigued by what you’re selling, as compared to a regular bricks and mortar store. So, why should businesses consider using pop-up stores?
Test the waters
One of the best ways to get the information you need is by using a pop-up store. If you have a new product or service you’re thinking of bringing into the business, it’s a great way to find out how people react and if there is any demand for it. Secondly, it’s the ideal way of testing whether your business would work in certain areas. When you want to know which location is best for you, a pop-up store could give you the answer.
Rather than paying for a bricks and mortar store or franchising into different areas, a pop-up store will give you everything you need for a temporary boost in business. For example, setting up a food stall with secondhand catering equipment at a music festival is a fantastic way to boost sales for a weekend. You won’t have half the amount of overheads a bricks and mortar store usually has which means your profits will be boosted due to how much money you save.
Create product urgency
People know that pop-up stores don’t tend to stick around forever. That means they have a limited amount of time to purchase the products that have taken their fancy. For that reason, many customers tend to purchase on first visit, instead of walking away and thinking over their decision. You can increase the sense of urgency by using signage that tells customers the shop won’t be there for long and to grab the products while they can.
Fewer legal obligations
When you have a bricks and mortar store, everything is your responsibility. Using a pop-up store is far more relaxed. When you’re renting a building on a short-term basis, the insurance needed and any service charges are usually included in the price. Similarly, as long as you leave the store in the same state as you found it, you won’t be liable for any damage repair or improvements. If you choose to purchase a store that you can transport, it’s still far less responsibility than a bricks and mortar store and much easier to manage.
You won’t have to spend anywhere near as much time and money on marketing a pop-up store as you would a bricks and mortar store. This is especially true if you intend on selling at an organised event because the organisers will often market the business for you. A few leaflets to hand out while you’re there should suffice for bringing in the business you’re looking for while you’re there. Let your regular customers know through social media or email and the rest should happen naturally.
*This is a contributed post