If you want to take this year as an opportunity to improve your marketing strategy there are plenty of ways you can go about it. One of the biggest parts of marketing these days is search engine optimisation. It plays a massive role in the success of your web content and how quickly your brand is recognised by the general public too. If you want to start becoming more SEO friendly with your web content, here are some ways you can do it.
The easiest way to start implementing SEO into your marketing is to use keywords. Keywords are a type of word which you can use within your content to inform people of the subjects you cover and the kind of price you relate to. For example if you were a travel website, a keyword on your website would be travel flights, holiday or adventure. Companies like Creed Marketing can help you to identify exactly which keywords you should use for your content and this will help you to make sure your content is being read by the right people. When you add a word into the code of your website or the content and someone searched that word online, your website will come up as a relevant site.
Monitor page changes
Whenever you make any sort of change to your website or the content within it, you will notice that your SEO stats change and your search engine running is affected. For example let’s say you are adding a new page into your site which deals with a different subject than you are already working on. This will mean that you content is spread to a new audience and in turn this changes how your website ranks for different metrics. You need to make sure that whenever you plan to make changes to your website that you check how it will affect your SEO and make sure it only impacts in a positive way.
It is always important when you are working in a competitive market that you take stock of your competition and always check how they are ranking on search engines compared to you. You can do a simple search online to find out where your leading competitors rank compared to you and then you will be able to perform an SEO audit on their site to see exactly how they have achieved the ranking they have. This will allow you to get ahead of the competition and make changes which pull you ahead of the game.
When you are looking at your company website on an SEO level you must not forget that it also is affected by mobile devices and the compatibility of your content across them. You need to make sure in this day and age that you cater for mobile devices because everyone is using them. If you can conquer the rankings on mobile as well as desktop you will be well on your way to success.
*This is a contributed post