Video marketing errors to avoid

The power of video marketing cannot be ignored in the current day and age. Videos work because they connect with the viewer. They convey information, which would otherwise be difficult to digest, in an easy manner. However, this is only going to be the case if you build an effective video marketing campaign. Read on to discover some of the most common video marketing errors so that you can avoid making them.

Amateur videos – There is only one place to begin, and this is with poor quality videos. There is no excuse for an amateur feel when it comes to corporate video production. If you want to give off a professional and high quality vibe, your videos need to possess these qualities. If you do not have experience in video production yourself, make sure you assign the task to a company with a good reputation. Watch some of their existing videos so you can get a good feel for the level of quality and creativity they can produce.

Not using video analytics – If you do not use video analytics, you have only done half of the job. You have put all of your time and effort into creating an amazing video, as well as marketing it across the web, however, if you do not use analytics, how are you supposed to know if your efforts were worth it? Analytics are a necessity so you can see how your video is performing and where improvements can be made going forward so that you can achieve more.

Assuming video marketing is only for top of the funnel – While there is no denying that video marketing is an exceptional medium for engagement with audiences. It offers more than this, and should not only remain at the top of the funnel. It can be used to convert customers at the bottom of the funnel through the use of product demos. It can also help to move audiences through the middle of the funnel through the likes of video webinars.

Cramming too many messages into one video or having no message at all – Last but not least, a lot of business owners go wrong with the focus of their video. The first and most common mistake in this regard is to try and cram as much information as possible into the video. This is only going to overwhelm the video. Every video should have one clear message and nothing more. Moreover, make sure your video actually has a message! Do not simply create a video for the sake of creating one.

Hopefully, you now have a better understanding regarding some of the most common video marketing errors that are made today. If you are currently making any of the mistakes mentioned above, but steps in place to rectify them and you are bound to notice improved results.

*This is a contributed post

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