Tips to help your small business get more from its marketing budget

When it comes to boosting your business, marketing is one of the most powerful tools you can have. It’s easy to see the benefits of marketing to help drive a profit – with films being a classic example of successful marketing campaigns that paid off.

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Small businesses, however, can suffer under the pressure of marketing thanks to small budgets and limited experience in this area. While this might strike a chord with you, it’s important to know that there are ways of stretching your marketing budget to help it go further.

Explore some of the suggestions below to help your small business get the most from its marketing budget.

Take advantage of free marketing tools

While you might think marketing is all about taking out newspaper ads or putting your business on a big billboard, you might be surprised that some of the most effective marketing tools are free. Make the most of free marketing tools like Due and Hootsuite to help you bring your marketing projects to life.

Call in the experts

If you’ve only got a limited budget for marketing, you might want to think about the best way to use that money. Hiring a marketing agency can be an easy way to get a high-quality campaign and to benefit from their expertise – which is great if you lack a dedicated marketing professional in your business. Sometimes going down the expert root can feel a cop out, but it is actually a great way to boost your chances of a successful marketing campaign.

Make the most of social media

Social media is now one of the world’s most powerful marketing tools, with the potential to reach a wide audience without having to spend a penny. If your content is strong, then it will sell itself, meaning you won’t have to spend money to make a splash. However, if you did want to spend money, it’s worth investigating the benefits of Facebook ads – especially if you want to target people in your local area.

Save on design costs with DIY tools

Graphic designers are a great asset to your business; they can help you to produce some visually stunning designs that will really sell your business. However, small businesses might not be able to afford these costs and need to look to alternative routes instead. Canva is a fantastic tool that can be useful to small businesses, helping to design various elements from logos and graphics to infographics and GIFs that can mimic the work of a high-quality designer. While there are some limitations to using tools like Canva, it’s great as a temporary solution as you wait to employ a graphic designer.

Get investment

Sometimes you need some extra help to pull off a great marketing campaign. You could look to investors to help you get the funds you need, while business loans are a fantastic short-term solution to help you get things moving. You’ll need to make sure you can repay any loans you take out to stop the business crashing, but provided you’re sensible and have thought about how you can ensure a good ROI, there’s no reason why you shouldn’t consider a loan.

Boost your existing efforts

What marketing tools are you currently using to connect with customers and clients? It’s worth tracking and analysing their performance to see if they could be better. Email marketing is a great way to connect with customers, especially if they’ve interacted with your business before. Try some top email marketing tools for small businesses to help you get the most from your mailouts. Remember, GDPR will be here soon – so make sure you’re up to date with everything you need to do to comply with personal data rules.

Consider joint marketing

They say that two is better than one, and in marketing that might be true. If you can partner with another small or large business to help you pull off a great marketing campaign, there could be positive outcomes for the both of you. Known as joint venture marketing, this is becoming a fast way for businesses to get what they want with half the budget and resources.

Whatever your aims, marketing can be a big driver for your business – helping you to spread the word and generate those leads. Even the smallest marketing budgets can achieve great things, so don’t be afraid to try something – you never know when it might take off. Help your marketing budget stretch further by following the tips above and watch as business comes rolling in.

*This is a contributed post

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