They say content is king, and this is most definitely the case in the current online business climate. However, in order to be king in your industry, you need to make sure the content you produce is ticking all of the right boxes. With that being said, read on to discover some important content writing tips that will help to enhance your SEO strategy.
Include quotes and stats from credible sources – One of the best ways to improve your ranking in terms of authority and value is by linking to credible sources and including stats and quotes. This shows the user, and Google in the process, that the information you are providing is accurate and relevant.
Aim to convert – When you are writing content for your business, it needs to be valuable, insightful, and information. However, don’t forget that the whole purpose of your SEO campaign is to increase your conversions. Create content that will build your social following base, strengthen your readership, build relationships with other influencers and publishers, and attract business leads through exemplifying the expertise of your brand.
Format content for featured snippets – When you do a search on Google, there will be one webpage that lands the prize of featuring in the coveted Google Answer Box. To make sure you have the best chance of snapping up this position, your content needs to be formatted correctly. How do you format your content for the Google Answer Box? You need to make sure that search crawlers and users can easily find the section of the page that answers the question. You should also include a section that states the question in the header, for example, and H2 or h3, and you need to provide a direct and concise answer or list of answers to a targeted search query.
If all fails, seek professional assistance – If you are still struggling to make the impression you had hoped for on Gogol and the other major search engines, the best thing to do is invest in a professional service. You can discover more about this online. Nevertheless, it could be that there is something wrong with your website that needs to be rectified or that you are doing something that is hurting your SEO efforts without realising it. Professional marketing experts will be able to get to the bottom of the problem so that you can start seeing improved results.
If you follow the tips that have been provided, you should be able to perfect your online content marketing campaign so that your SEO efforts improve. Small changes can go a very long way when you are trying to beat your competition online.
*This is a contributed post