If you’re a small business owner, you might be happy with the way your business is going right now. If you’re not and you know that things could improve somewhat, you’ve come to the right place. Take a look at the following 6 pieces of advice and see whether you think you could make your small business better by doing any of the 6 things listed here.
- Set Goals
Do you set goals for your business? If the answer is no, then you should rethink what you’re doing. Both small short term and long term goals are important for business growth, and even just keeping your small business successful with deliberate growth. Setting different types of goals rather than just huge goals, e.g. ‘I want the business to be as big as Virgin Atlantic’, will make it seem more manageable and lead to steady growth over time. You don’t want to get overwhelmed. If you struggle with goal setting, there are lots of videos and things online you can use to help you.
- Stop Wasting Money On Marketing
Of course your business needs marketing to succeed. It doesn’t matter how big or small you are, or even how big you want to get or small you want to stay. Marketing is crucial. However, that doesn’t mean your marketing company is doing the best for you, or that the techniques you’re currently working are working. Take a close look at your marketing and figure out whether you need to change tactics, or whether you need a new marketing team on the case altogether.
- Source Better Stock/Products
Sourcing better stock/products can improve your product offering and make your business far more effective. You can also build relationships with suppliers to get better deals, whether you’re looking for elliptical tanks or something much simpler, like pet toys and supplies. Shop around, get the best deals, and make sure the quality is unbeatable.
- Train Your Team
If you’re not consistently training your team, then you’re making a huge faux pas. The training should never stop. It will keep your team up to date, stop them from getting complacent, and ensure that they can work together well. This is one thing all business owners should do, even if it’s only once every few months.
- Train Yourself
It isn’t always the lack of team training that’s the problem. It can be a lack of training yourself. You’re running your business, so your skills need to be up to date accordingly. Sometimes, if your staff members don’t seem like they are doing the best they can, it can be because what you’re doing actually needs to improve.
- Keep Staff Engaged And Motivated
Keeping your team engaged and motivated can be tough. They’ll have off days sometimes, of course. But for the most part, you can make sure they are motivated and ready to do their best work. Make sure you treat them all equally, with respect, and make their jobs as easy and comfortable as you can for them. Show them that they are valued!
*This is a contributed post