Nowadays, many businesses use promotional products as a way of attracting new customers while also strengthening their bond with existing customers. This has long been an effective advertising approach. However, the strength of this form of marketing all depends on the product you have chosen. With many different options available to you, from lanyards to USBs, it can be difficult to narrow down your search and choose the right one. With that being said, read on to discover the common mistakes that businesses make so that you can ensure you do not commit the same sort of blunder…
Failing to strike the right balance between cost and quality – There is only one place to begin, and this is with the age-old battle between cost and quality. Of course, when it comes to any sort of business purchase, the last thing you want to do is spend a fortune. You need to make sure it makes sense financially for your company. At the same time, though, quality is of paramount importance. If you waste your money on something that looks tacky and is going to break, then it doesn’t say anything good about your business. It tells people that you are a company that cuts corners and is willing to present something of a lesser quality to your customers. This is definitely not the sort of impression you want to give off. For further ideas regarding items that are high in quality but low in cost, click here. Things like lanyards and reusable shopping bags won’t cost a lot to produce or purchase, but they do tick all of the other boxes associated with effective promotional products, as well be discussed in the rest of the post.
Overlooking longevity – Another critical quality you need to consider when choosing a promotional product is longevity. Yes, the item you are considering may make a good impression at that moment, but is it something that is going to continue to deliver value for your business? For example, let’s say you deliver branded cupcakes to a client. Great, they are bound to be impressed! However, once the cupcakes have been eaten, so has your branding! Instead, if you were to choose something like a branded mug or reusable shopping bags, these items will be used again and again, which means they will advertise your business again and again. Longevity ensures you get value from the product you have purchased, making it one of the key components when choosing a promotional item.
Failing to consider your target consumer base – It is amazing how many businesses choose a promotional product without figuring out whether it is something their consumer base is going to want or need. Before you decide on a promotional item, you need to conduct in-depth research. This involves finding out about your target consumer base’s age range, whether there are mainly female or male, what sort of occupations they have, what their interests are, and so on. Once you build up a profile of what your typical customer looks like, you then have the knowledge you need to select a promotional item that is actually going to be of use to them.
Doing what everyone else is doing – Another mistake when it comes to promotional products is simply doing what other businesses are doing. This is a difficult one, as there are only so many promotional products you can choose from. While picking something different is important, you still need to choose something that ticks all of the other boxes, i.e. suits your customer base and provides the longevity you need. However, this is where brainstorming, researching, and getting all of your team involved will come in useful. You need to think outside of the box and look for items that will be unexpected yet useful. These are the sorts of promotional gifts that people will remember, helping you to create loyal bonds with your customers. For example, if you are targeting individuals in an office environment, instead of opting for the usual pens, why not go for a desk plant instead? Not only do plants brighten the mood in any workplace, but they promote a healthier environment too. Needless to say, you will want to choose plants that are not going to die within a week!
Hopefully, you now have a better understanding regarding some of the most common mistakes that businesses make when choosing promotional products for their advertising strategy. Use the information that has been provided above to help you in your quest to find the right promotional gift for your marketing plan. You need something that is useful, suits your target audience, will set you apart, and offer longevity. Once you have these critical ingredients, you know that you are onto a winner.
*This is a contributed post