Making the most of your online presence as a small business

When it comes to being a small business, you want to ensure that you do all you can to shine and stand out. You want to be the best you can possibly be, while at the same time doing all you can to thrive in the business world. There are many businesses starting each and everyday, and it is now more essential than ever that you make the most of your online presence.

You only have to think about your own actions when it comes to realising the importance of your online presence these days for businesses. You will more than likely order things online. You will possibly turn to an internet search engine to find out the answer to a question. You might share your life online with friends and family through social media. Without realising it, you will probably be looking for items to purchase, reviews to ensure you are making the right decision, and taking actions for your life all through the internet. Your business needs to be see on search engines when it comes to answering questions people have, you need an audience to share products and services with, offers you might have or where people can order things online, you need a website as your online shop front. So I wanted to share with you exactly how you can make the most of your online presence as a small business.

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Having the right domain name

One of the first things to think about would be how your company name could be reflected in the online world. A website has a domain name, which essentially is the website address, and so you need it to be preferably your business name for ease with your brand, but if your business name is long or perhaps has different elements to it you may need to think about how that could be shortened. Thankfully there is so much information online where you can learn more about domain names, what they are, and how you can ensure you choose wisely. It is the first step in a long list of decisions you will have to make when it comes to your website and online presence.

Making sure your website stands out

Your website is essentially your online shop front, so you want to ensure that it stands out and is exactly what your potential customer and client is wanting. This is where you need to consider things such as colours, your use of font ,the amount of content you have on there, what your home page will look like. You may want to consider other aspects of your website suchy as a shop facility or a blog element where you can use it to include more content information to help your customers.

Making your website easy to use and functional

With so many websites to choose from, it is really important for you to ensure that your website is easy to use and is functional. The last thing you want is people wanting to click away from your website because a page is taking too long to load up. This is when web developers can help you in terms of the layout and how best to have your website functioning.

The power of making your website mobile friendly

Most of what we do these days is on our mobile phones, so ensure that you think about this when it comes to your website. Having your website easy to use o the mobile, or making it fit to the mobile screen is an excellent marketing trick. It makes it easier for the consumer to use it on a day to day basis, especially if they are wanting to make a purchase online quickly and at a time that suits the. Such as when they are on a commute to work or perhaps in bed.

Ensuring you have the right presence on social media

Social media is so vitally important when it comes to your online presence. You need to ensure that you are present online, and this can be one of the easiest ways to do it. It enables you to reach out to customers in real time. Share information about services or products ad even directly linking to certain pages on your website. It is also important that you engage with your audience, so this means responding to comments and direct messages.


Doing what you can to create an organic following

One of the biggest things on social media at the moment is buying followers, and often this can be bad for business, so you may want to focus more on having an organic following rather than relying on a quick fix. You can create an organic following by using hashtags, promoting within certain social media applications or just being consistent with the content you share. Doing this things regularly will help you to stay relevant.

Investing your time into search engine optimisation

These days the biggest problem people have when it comes to their website is being seen online. Many people go to their search engines to ask a question, seeks an answer or information on particular or specific things. If that might be relevant to you, you will want your website or one of your web pages ot be displayed. This happens when you invest time in search engine optimisation. Thankfully there are a lot of tutorials online on how you can make the most of this with your website.

Could a smartphone application be a step in the right direction?

Finally, you may want to think about going down the route of creating a smartphone application. This can really help you stay relevant with the ever changing habits of how people search and seek things digitally. An application could be purely informative or be an online shopping facility. Think about what would work well with your business.

I hope that these tips and suggestions help you to make the most of your online presence as a smaller business.

*This is a contributed post

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