There are a lot of challenges associated with running any kind of new business but one of the biggest ones that a lot of people tend to forget about is the fact that it can often be difficult to get people on your side when you’re very new. After all, trying to get your business noticed when you’re surrounded by much larger and more established businesses is always going to be a serious challenge. Customers often prefer to stick with the things they know so making a great first impression is pretty much essential. With that in mind, here are some things that you can do in order to help your startup stand out when surrounded by many far more experienced businesses.
One of the biggest issues for a lot of smaller business is getting people to take your business seriously. After all, when you’re running a business from your home, there are a lot of customers who will see that and assume that you’re not really worth paying any attention to. They will assume that you’re amateurish and that they’d be better off going to a more established business. Of course, this is a ridiculous idea but it’s one people tend to want to hold onto. That’s where things like online post forwarding come in so handy. The idea is basically to give your business an official sounding address that can then forward your post and correspondences to you. Allowing you to avoid that frustrating early period before you’re really established.
Strong social media presence
One of the most fortunate things about running a business in the modern era is the fact that you’re able to connect directly with customers in a way that you may never have been able to achieve before. One of the best ways to do this is through social media. After all, what could be better than being able to talk to your customers one on one? That way you can create genuine connections with your customers that a much larger and more established business with a larger customers base simply wouldn’t be able to achieve.
Use your size as an advantage
Now, while there will always be customers who will unfairly judge a smaller business. There are also those who are much more inclined to connect with a smaller business than a bigger one. You can use this to your advantage to create a much stronger emotional connection with your customers than you might ever have been able to achieve otherwise. Talk to your customers. Let them know you care. Give them an experience they simply couldn’t get with a larger company.
It can often feel as though you’re never going to be able to compete with the other businesses around you since they already have so many advantages and so much of a head start. However, it’s important to remember that every single huge business started out its life in the exact same position as yours. Sure, you’ve got a long road and a whole lot of hard work ahead of you, but the key is to keep at it and never let yourself become discouraged.
*This is a contributed post