As a small business, there are lots of things that you can do to make your company seem larger. We are not talking about larger physically, but larger in the minds of your clients. You don’t have to go crazy here, there are little things that you can do that will achieve the same results that going all out will get you. Here are some of our favorite ideas for little things that make your small business look larger.
Professionally Designed Website
One of the first things that you should consider is having your website designed by a professional. There is a reason that there are specialists in this field, it’s because they know what your target audience is going to want to see on your website. If you want to be a success on the market, it doesn’t matter how big your company is, you are going to need a professional and functional website. A website like this gives your company a look of confidence, and this is going to be important when clients are browsing through. If you do this, you will find that customers have more confidence in you and your business because you are giving off an accomplished vibe.
Having a great office is not just for you and your employees. If you have an awesome, professional office, clients will feel like you are a well-accomplished business. When you are shopping for office furniture online, it is important to keep in mind that you are trying to impress your clients. You do not want to buy something that is so bright and colorful that your customer feels like they are in someone’s living room instead of a business. So, what you need to look for is professional looking furniture that gives off a serious but still relaxed vibe. You also aren’t going to want your client to feel uncomfortable, so try to make sure there is something like a plant or a small water feature in the room. These little additions tend to help people relax, at least a little.
You should not be using your personal email for your business. You need to make sure you have set up a corporate email address and have it printed onto some business cards. It looks far more professional to have an email that is registered to the business, rather than your private email.
Even if you are working and managing your employees from home, you still don’t want to list this as your business address. If you do this, your clients will see your business as small and may want to move to a bigger business that they think has more experience and is better equipped to deal with their needs. You should set up a corporate address through an office sharing program and this way, clients will not get the chance to judge your business based off of an address.
We hope that you found these tips helpful and see that there are little things that you can do to make your business seem larger.
*This is a contributed post