If you dream small, you will never get to where you want to be. Some people will say that you will have to fake it until you make it, and this is certainly true when it comes to branding your business. You don’t have to spend a fortune on a professional logo, signs, and leaflets any more, and your most important branding tool is your website in this day and age. Below you will find a few tips on how to make your small venture look bigger and more professional.
Logo and Branded Online Materials
Thanks to the latest developments in technology, you will now be able to design your own logo, or get help through a software. Apps like Canva will help you create professional looking leaflets, banners, and even infographics that will make you look like an expert and bigger than you are. You don’t need the marketing budget of big companies to get the same branding results and engagement.
It is also crucial that you invest time and effort in your website. At the end of the day, it is your virtual shop window, and your way of showcasing your services and offers. A generic site that looks like anyone else’s and fails to connect with people will not help you increase your brand value. However, one that is designed around the needs of your market and focuses on the benefits of your offers will.
If you have a physical store or an office, it needs to look serious. You can take advantage of services like Design Your Sign and create various sizes and material signs to give out the right image to your visitors and your clients. You will need to focus on this important branding element, as first impressions matter more than you would think.
Branding By Association
You can also brand your small company by association. Let’s say that you are a web designer or an SEO expert, and you have completed various accredited online courses, or are certified by Google. This itself can be a great branding message, and help you find your USP to give your potential clients a good enough reason to choose you and not one of your competitors.
Social Media Accounts
One of the greatest free marketing ideas is implementing social media posts in your branding strategy. You need to make sure that you are consistent when it comes to communicating your mission, vision, values, and USP. On the other hand, you will need to make your posts valuable and informative, and easy to recognise. Choose a colour scheme and stick with it. Hit a tone that your audience will react to, and implement it in every post you create.
If you would like to make your business look bigger and more serious than it is, you will need to step up your game when it comes to branding. Make sure that you are creating a well established and consistent brand image that people can relate to.
*This is a contributed post