I bet when you’re ordering a soft drink at a bar, you ask for a Coke and not a cola or when you’re applying lip balm to your lips you refer to it as a ChapStick – these are just two example of branding done right. Those two companies (Coca-Cola and ChapStick) have been so successful at building brand awareness that their product names are now being used generically to refer to a whole host of like products. This is something that most businesses do not achieve, but something that you should definitely aspire to if you want to increase awareness of your brand and put your products and services front and centre when your audience are choosing which items to plump for.
Here are some of the best ways to build brand recognition, that will actually get results:
One of the cheapest, but very effective, ways to build brand recognition, especially when so much business is now done online, is to take part in a referral program. Basically, if you offer them a financial incentive, numerous online bloggers, vloggers, influencers and internet marketers, will spread the word about your products and services to their audiences. If you can get an influencer with millions of followers to plug your product, you could see a huge soar in awareness, not to mention sales, but even a small blog writer can boost your visibility if they have reason enough to do so.
Writing content for the biggest and best blogs and websites in your niche is a pretty amazing way of boosting your brand recognition. If you aren’t a great writer, you can always hire a professional to produce the content for you, but as long as it is well done, informative and engaging, and you get to plug your brand somewhere on those big-hitting sites, it will pay off and leave a good impression. Once it’s posted, you should start to see click-throughs to your own company’s site pretty much immediately.
More people seem to be watching video content than reading articles these days, so it makes sense that you should seek to build brand recognition by creating and sharing viral videos. If this sounds like a scary prospect, you should know that doing something as simple as using the software at setapp.com/apps/gluemotion to create a time-lapse video of your holiday if you’re a travel company, for example, can have surprising results. Of course, if you have money to spend, hiring someone to write and direct something special is also an option, but whatever you choose, using images is a must.
Boosting your profile online is undoubtedly important, but so is building up your brand offline too. One of the best ways to do this is by attending as many events, and making yourself as visible at those events, as possible. These could be trade events, festivals, local fairs or anywhere really where there will be lots of people who are in your target audience. Create flyers, set up stalls, organise giveaways and do whatever you can to catch their eye and it will pay off.
Never stop building recognition of your brand!
*This is a contributed post