WordPress is one of the most popular open source Content Management Systems (CMS) on the market. Not only does it make updating and maintain your website super simple it also comes with other benefits with the big one being: SEO benefits.
Here are the SEO benefits offered by WordPress:
Both of these plugins are very good and allow you to set SEO friendly meta tags. One of the advantages of Yoast is that it uses a traffic light signal to show you how optimised your pages are. Along with this it also offers helpful recommendations on how to optimise your page more. It is advised that you speak with your WordPress designer/developer to work out which SEO plugin is best for your specific needs.
These are your page urls and the cleaner and more directive that they are, the better Google will understand your website hierarchy and website structure. Away from your websites homepage you will have other main sections such as About Us, Portfolio, Our Work, Our Services with all of these having subpages within them. This means that your URL could be yourdomain.com/our-services/web-design
This not only looks very clean for your website visitors, it contains your keyword and also tells Google that you offer web design as one of your services. URLS like this are keyword rich, easily readable and far better than the old default urls such as yourdomain.com/p=69 which tells neither your website visitor or Google what your website is about or offers anything of value. Make sure your URLS are descriptive, add value, include a keyword if natural enough and inform Google of your top-level directory’s and sub pages within them.
SEO Friendly Meta Tags
Meta tags are the title and description that people see when they search for your result in Google. It’s the headline and descriptive text that shows in the Google search results that your visitor will click on to access your website. Plugins such as Yoast or All-in one offers you the ability to set your own custom title and description tags with complete ease – And they are important to Google in more ways than one.
Firstly, Google reads your Title & meta tag, which helps it understand what your website is about, so by including your keyword here can help you rank for your keyword. It is best to keep your title tags consistent across the board and stick to a formula which could be keyword + brand name and use this across all of your other pages too keep it consistent.
So, for example your title tag could be: Web Designer in Birmingham | ALT Agency
The second way that title tags are important is user metrics. Google rankbrain takes into account how many people click on your result in the Google search results. So, the more enticing and clickworthy (not bait) your Title tag is the more people you would expect to click on it.
By having a highly effective Title tag – Which would work the same way as a headline in a newspaper – more people will click it. This means, although not black and white, if you are position #4 in Google for your keyword and position #2 gets less clicks on their title tag than you do then Google will give your entry a boost and drop your competitors lower.
Easy to generate Sitemaps
Both Yoast and All-in one offer you the ability to create a sitemap within WordPress. A sitemap is a list of all your links that the Google bot will read to better understand and crawl your website. Both plugins allow you to sync Google Webmaster to your plugin and so when your sitemap is generated it can be automatically submitted to Google.
WordPress allows you to optimise your images in many ways. Firstly, it allows you to set ALT tags, descriptions which allows Google to “read” and understand what your image is about. ALT tags can be descriptive, don’t just sue an ALT tag such as “red car” go more descriptive and write an ALT tag such as “2017 Red Ferrari 458 at Silverstone during night time” This will help with your SEO and help Google rank your image and better understand your page content.
WordPress also offers Image compression plugins such as tinyPNG – When you compress and optimise your images it improves user experience which keeps people on your website and the better your user experience the longer people stay on your website the more Google will love you and give you a boost up the rankings for being highly relevant.
Content distribution and getting people linking to your content is a great way to help your SEO. WordPress comes by default with RSS feeds which you can turn on or off. The benefits of an RSS feed is that other websites can pick up on your content feed and easily pick up, link to and share your content. Whilst there’s no direct boost in having an RSS feed, it does allow Google to pick up on your new pages and content quicker. An RSS will help you distribute your content to a wide audience and increase the chances of getting other websites to link back to it.
Craig Murphy is the managing director of ALT Agency – A Birmingham based website design & development agency that specialise in building WordPress websites that rank at the top of Google and generate a measurable return on investment.