10 top social media management tools for small businesses

If social media is part of your marketing strategy,  you will know that it takes a lot of time to manage. What can save time and help you track results is automating the process. Thankfully, there are some great resources that will make your life easier – here are our top picks:

Meet Edgar

Edgar is a social media scheduling tool like no other. Instead of publishing your updates just once and throwing them away like yesterday’s rubbish, he carefully catalogues them in a library that you build over time. All of your updates are sorted into categories you create and published on a schedule that you choose, so Edgar publishes what you want, when you want it. No manual scheduling, no busywork, and no hassle.

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Buffer

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. They have a suite of products for publishing, engagement, analytics, and team collaboration.

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Hootsuite

Hootsuite is a widely used social media management platform. They have 16+ million customers and are recognised as a leader in social media management by Forrester, one of the most influential research and advisory firms in the world. The battle-tested technology, extensive ecosystem, and social DNA help organizations create human connections at scale.

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BuzzSumo

BuzzSumo provides social insights for content marketing and SEO campaigns. The platforms helps to discover what people are sharing the most in your niche, analyse what topics, headlines, and content formats work and find interesting and trending content to curate.

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SproutSocial

Sprout Social’s social media management software and solutions help companies find, form, and deepen the connections with their social audience.

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Sendible

Sendible is a social media marketing platform that allows individuals, agencies and small businesses to engage with their audience across multiple channels at any time. Sendible’s powerful analytics allows users to track and monitor the success of their social media marketing efforts and ROI.

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Agorapulse

Agorapulse is a social media management tool for Facebook, Twitter and Instagram.
It has been designed to manage your private messages, comments and tweets on the go.

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Audiense

The Audiense platform combines rich social data sources with the world’s leading cognitive and machine learning enabling you to understand the audiences that matter to your business.

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Falcon.io

Falcon.io is a unified customer experience platform. You can discover, attract and engage customers, and connect social data to what you already know across departments and channels.

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Sprinklr

Sprinklr is one of the most complete social media management systems helping brands do marketing, advertising, care, sales, research, and commerce on Facebook, Twitter, LinkedIn, and 21 other channels globally – all on one integrated platform.

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