How to create an engaging social media post

We all post on social media because we want our posts to be seen, liked and shared by as many as possible. If your social media activities get noticed, you are likely to see increased frequency of interactions from your audience both on social media and your website which will have a positive impact on your brand visibility and lead generation. To see real impact of social media marketing on your small business, you will need a long term content strategy focused on your target audience using the relevant tools and sharing valuable, interesting content.

The content that you share is what determines your success, however sometimes even great posts get lost quickly due to the high volume of social media activities. Here are a few of our tried and tested tips that can help to improve the visibility of your posts and  reach the right people:

1. Use visual content

When people see information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retain 65% of the information three days later. Visual posts also look better and attract attention more than text only posts. Add a description to go with your visuals, ensure your pictures are tagged with relevant keywords and use a variety of visuals including infographics and videos.

2. Include relevant hashtags

75% of people on social media use hashtags for their social media posts. Social media marketing is all about engagement and hashtags are very effective to drive engagement. Research shows that tweets with hashtags get twice as much engagement than ones without them, and 55% more retweets. Readers will find your content via hashtags so use them on each relevant word if you are posting on social media.

3. Keep your activity regular

Content quality is more important than content quantity, but as posts get lost in the mix it’s important to keep your social media activities regular. You don’t need to post too often, but try to even out the gaps in between updates.  You can automate your social media updates through some effective social media automation tools – here are some of our top picks: 10 top social media management tools for small businesses.

4. Track most effective times

You will find that some times and days work better than others. There are endless studies suggesting various effective times for your posts, but different things work for different people and businesses. So for best results, keep track of your results over a period of time and focus on the times that work best for you.

5. Write engaging headlines

Instead of simply copy and pasting a link to your update, take the time to write an attention grabbing headline and intro to go with it. It doesn’t need to be long, but should include keywords that are relevant to your social media community. If you can, add a bit of a story with a personal touch and you are highly likely to see increased engagement levels.

6. Encourage sharing

Ask your friends and colleagues to share your updates – the more your posts get shared, the more often and higher they will appear. If you are using LinkedIn, use groups. By posting content in relevant groups you will be able to reach a large amount of people who are interested in the topic you are posting about and it will help you to build your online profile.

7. Interact with other

The more you interact with others on social media,  the more visible your posts and your own profile will become. Follow others, share and like their content and you will see that by helping others, you will help your own brand too.

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