Web-based marketing is of paramount importance for all types of companies nowadays. The Internet has changed the face of business, providing a platform whereby companies can reach an unlimited number of people. Failing to take advantage of this is a big mistake. Online marketing strategies need to be constructed and constantly developed to keep up with the ever-changing online world. Keeping that in mind, read on to discover some of the best trends being used in web-based marketing at present.
Rise of image-centric content
The increase of image use in content marketing and social media marketing is there for all to see. Not only are images being used to make posts more attractive, but also they are effective in driving traffic and building inbound links. In regards to social media marketing, all you need to do is look at the growing use of Instagram and Pinterest to see this marketing trend in full effect.
Social media marketing is becoming more diverse
When it comes to social media, gone are the days where companies used only Twitter and Facebook for marketing. Businesses are now embracing a whole host of different platforms, such as Pinterest, Instagram, Google+, YouTube and LinkedIn. Nonetheless, it’s not a case of the more platforms the better. Businesses need to be extremely selective. Consider your target consumer base and the type of content you are going to be publishing. For instance, Pinterest is one of the fastest growing social media sites at the moment, yet it is female dominated. Therefore, it’s only going to be effective for companies with a female target consumer base that can use picture marketing to full effect.
The growth of ad retargeting
Another dominant web marketing tactic is ad retargeting. What is this? Well, this marketing method involves using browser cookies in order to advertise to people that have already visited the website in question. The effectiveness and popularity of this has been growing throughout the year already and it is likely that it will continue to do so. TapCommerce, a mobile ad retargeting company, was purchased by Twitter; highlighting the dominance of this marketing strategy.
Last but not least, we have the rise of mobile-friendly content, which has been a natural progression considering the soaring usage of mobile Internet and mobile app development. We have already seen a lot of companies optimize their website for mobile usage, and now it has become necessary to do the same for content, such as emails. This ensures that marketing messages reach a wider audience, i.e. those who access the Internet via their mobile phone.
From ad retargeting to the diverse use of social media, there are many different strategies that are proving to be successful at present. Employing web-based marketing specialists can really help to ensure your business is making the most of what the Internet has to offer. It is impossible to embrace every trend and tactic; it’s about determining what is going to be the most lucrative for your company specifically.
*This is a contributed post