How to start a small business blog

For small businesses, blogging can be the perfect way to get exposure. The cost is low, minus your time of course, and it actually doesn’t require advanced writing skills. What’s essential is that you are offering valuable and clear advice, that your readers will benefit from. Sharing your personal experiences or tips is likely to attract and keep your readers’ interest and help you build readership over time. Here are a few essential tips that can help you get started:

1. Learn about your target audience

Before you get started, define who do you want your blog to read and what it is that will make them want to return to your site. Keep your topics and writing style aligned with your audience’s style and interest and the chances are you will get some regular readers before you know it.

2. Focus on evergreen topics

Ideally, you’d want your posts to remain relevant for as long as possible. If you are writing about topics that are linked to the present time, the likelihood is that they wont’t be interesting to anyone in a few weeks’ time. Try to think about topics that are timeless, such as tips, guidelines, how to articles; and you will never be short of relevant content.

3. Recycle your existing content

It is a common misconception that content should only be used whilst it’s new and fresh, and very often a few weeks later it’s completely forgotten. Re-use what you have even if it’s not new. You will always be reaching different people and even if you share it with the person who already seen it before, the likelihood is that they have either forgotten or if it’s interesting enough they won’t mind to be reminded.

4. Write engaging titles

Titles determine whether you get your readers’ interest or not. No matter how good your content is – if you can’t catch their interest early on, chances are limited that readers will read on. Think about how people look for relevant content – use creative titles and keep them clear. Focus on SEO and always consider how likely is anyone to find the article based on its title.

5. Answer your readers’ questions

You obviously want to write about what interests your audience and the best way to do so is to provide answers to their questions. If you are struggling with finding the right topics, do a bit of research. A great tool to find out what the internet is talking about and what users are searching for is 

6. Give it a clear structure

Break your post down into paragraphs and use visuals where you can. Readers much prefer this to one long, text heavy paragraph. Use headings or subheadings and if you are providing tips, consider using bullet points and numbers – they are much easier on the eye and your readers will be able to quickly digest the key elements of your article.

7. Encourage social sharing

Use social media sharing buttons so your readers can easily share what they are reading. Always use visuals as this will make social sharing even more effective. But don’t just rely on your readers to share your content – use it to promote yourself regularly via social media.

Don’t forget to proofread any content before you publish it. It’s obvious, but so often completely ignored. Don’t just rely on spell check, have a good read to make sure all you wrote makes sense and reads well. And then go ahead and publish.

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