Top marketing automation platforms for small businesses

If your budget allows, investing in a marketing automation platform will save you a lot of time, provide you with advanced insights and help you personalise your marketing activities. It will give you a great advantage when growing your business and ultimately will make your life much easier. These platforms bring together all the tools you need for lead generation and nurturing, creating a highly personalised user experience. Different platforms have different advantages, so we put together a shortlist of some of the most popular ones on the market, in no particular order, for you to decide which one suits you best:

1. Marketo

Marketo, an Adobe company, offers the leading engagement platform that empowers marketers to build brand value, grow revenue, and prove impact. Consistently recognised as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness.

2. Oracle Eloqua

Eloqua, a wholly-owned subsidiary of Oracle, is the leading provider of modern marketing automation and revenue performance management software that helps ensure every component of marketing works harder and more efficiently to drive revenue. Companies across a wide range of industries rely on Eloqua’s cloud-based software, professional services and education programs to help them automate marketing processes across multiple channels, target and nurture prospects and deliver highly qualified leads at a lower cost to sales teams.

3. HubSpot

HubSpot is a leading growth platform with thousands of customers around the world. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to grow better.

4. Pardot

Pardot is B2B Marketing Automation by Salesforce that allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximise efficiency. Features include CRM integration, email marketing, lead management, lead nurturing, social media marketing, sales intelligence and ROI reporting.

5. Act-On

Act-On’s Adaptive Marketing Platform is your command centre to get the right messages, to the right people, at the right time. The easy-to-use technology provides you insight to adapt to your customers’ unique needs at each stage of the buying journey and accelerate your lead to revenue.

6. GetResponse

GetResponse is one of the easiest all-in-one online marketing platforms, helping over 350,000+ small businesses, marketers and brands get better results online. Now also including landing pages and webinars.

7. ActiveCampaign

ActiveCampaign helps growing businesses meaningfully connect and engage with their customers going beyond marketing automation to optimise their customers’ experiences.

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