At Squirrels&Bears we believe in simplicity and we like to provide clear answers to your questions. In our #howitworks series we focus on simple explanations of various aspects of small business, highlighting the basic facts, what works and what doesn’t work. And we hope to make your life a little easier.
- A hashtag is a word or phrase preceded by a hash sign (#) used on social media to identify content on a specific topic.
- Hashtags are public – people don’t need to be your followers in order to find your content.
- Hashtags can make a big difference to your social media marketing. If used correctly, they have a power to make your social media posts and profiles more visible and popular.
- When you add a hashtag to a post, it can be indexed by the social media network and be searchable by other users; and when clicked, a hashtag will bring you to a page with aggregated posts with that hashtag.
- A recent research shows that almost 75% of people on social media use hashtags, however when used inappropriately, hashtags can have a negative impact on your small business – on Twitter, tweets using more than two hashtags see a noticeable drop in engagement.
- Keep your hashtags relevant – only use hashtags where it makes sense and pick those that are most relevant to your post.
- Use hashtags that are already trending .
- Use space between hashtags – sometimes posts will merge a number of hashtags, making these impossible to index.
- Make your hashtag specific to the audience you are trying to attract.
- Be specific, even if that means that you are restricting your reach – it’s more important to be found be the right people than focusing on volume.
- Measure the performance of your posts and most engaged hashtags.
- Use 30 hashtags in every post.
- Turn every word in your post into a hashtag.
- Use too many words in one hashtag – people use hashtags to discover your content so keep them short, using keywords people are likely to search for.