At Squirrels&Bears we believe in simplicity and we like to provide clear answers to your questions. In our #howitworks series we focus on simple explanations of various aspects of small business, highlighting the basic facts, what works and what doesn’t work. And we hope to make your life a little easier.
- Google Analytics is a premium web analytics service offered by Google that tracks and reports website traffic.
- Google Analytics’ approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set.
- A properly set up and running Google Analytics account is one of the best ways to keep informed about your website and visitor behaviours.
- Set up an analytics tracking code on your site – it allows Google to analyse the traffic to your site.
- Create your own dashboard with your most important reports, so you can review them easily at a glance.
- Use Google Tag Manager to collect actionable data so you can track your social media marketing ROI.
- Create custom segments that reflect your most valuable customers so you can check the performance of these segments and see if you are on the right track.
- Get your top reports emailed to you.
- Filter the internal traffic to your web site to keep your team’s visits separate from external visitors – once the filter is set up, Google Analytics will not collect the data that is filtered out.
- Set up site search for any website with a search box on it.
- Get lost in all the data – organise your metrics with the right views.
- Panic if most of your organic keywords are not provided – this is to protect the user’s privacy by hiding the keywords they used to get to your website. You can use Google Webmaster Tools to uncover those missing keywords instead.
- Ignore your bounce rate – if it’s too high, you should review the possible reasons for it and fix it.