Digital marketing in the current day encompasses an array of various intricacies which come together to form a powerful full advertising strategy. One of these methods that now lie at the core is video marketing. When searching for a marketing agency you need to look out for those who can provide you with video production. A successful marketing campaign is not complete without it. Let’s find out why…
Let’s begin with the most important point of them all; customers love video. They respond to it better. They are more likely to watch a video than read a piece of writing. Why? Most people find it more enjoyable, more convenient and the information is easier to absorb too. This is why video is so popular when it comes to affiliate marketing and tempting people to buy products and services on impulse. All you need to do is look at the statistics regarding video watching online to see that this is the case. YouTube generates over four billion views every single day. That statistic alone should be enough to convince you regarding how important video marketing is. And then you also need to bear in mind the fact that YouTube is not the only online platform for video playing either. But let’s throw another statistic into the mix for further effect; 78 per cent of people watch at least one video a week, with over 50 per cent watching every day. Case closed?
In addition to this, video is also an effective way of climbing to the top of search engine result pages. It seems that Google is a fan. When you type in a phrase on Google you will often note that it collects several videos and displays them at the top of the rankings. In fact, research from last year shows that video results were displayed in approximately 70 per cent of the top 100 Google search listings. You know how important it is to be near the top of any credible search engine. People very rarely venture past the first page. If video marketing can help you do this (which it can) then it is definitely something that needs to be implemented.
When it comes to content it is not just about watching (or reading, or listening…) it is also about the share factor too. This is why the internet is such a dominant advertising medium. Thanks to social networking and alike, people now have the capacity to share the things they like with their friends. Videos are shared more frequently than most other forms of content. People constantly post videos to their Facebook and Twitter pages. This means that more and more people are going to be affected by your video marketing campaign and so the results will be enhanced dramatically.
And finally, videos promote interaction between you and the consumer. People love nothing more than to comment on a video they have watched. This allows you to generate feedback and the only way for a company to truly move forward is to be able to embrace opinion and provide their customers with what they want. Video allows you to do this.
When you take into account all the points that have been mentioned in this article it is quite easy to see why video production is an essential part of digital marketing in the present day and age.
*This is a contributed post