Are you treating your freelance business as you should be?

When you’re trying to climb the career ladder and make something of yourself in a field that you love, it will always be important for you to have a plan. If you’re ambitious, and you know that you want to get to a certain level, or you are keen to advance quickly, you’ll definitely need to make sure that you have done your research and you know exactly what you need to do, in order to make things happen. So, your plan will need to have actionable steps. When you’ve worked backwards from your goal, and you know what needs to be done, you’ll find that it’s way easier to start making the magic happen. And one of the best things to note here, is that you’ll want to make scary moves that will be in the best interest for you and your business. This is often why people go freelance.

At first, the idea of becoming a freelancer may seem like a risk. Because what will happen if you can’t generate work? And how do you cope without a guaranteed income each month? Well, this is something that you have to think about, and then move past. It’s handy to make sure that you’re in the best possible position before you go freelance, and that you are taking things seriously right from the start. Let’s take a look at how you can do that.

Getting set up

To begin with, you’ll want to know that you’re set up and operating in a legal way. This means that you’ve registered your tax status and that you have a business name. It may also be handy to hire an accountant to help you with your taxes when the time comes. Not only that, but you will want to secure yourself a website and professional domain name too.

Creating a brand

When it comes to establishing yourself as a freelancer, you might want to think about setting up a bit of a brand. By using a palette of set colors, fonts, and choosing a logo, you’re going to look professional. You can then make sure this imagery is used all across your website too.

Staying safe

Alongside being legal, you will then also want to make sure that you’re safe. You may think that you don’t need to take certain precautions, or that you won’t be targeted. But it’s always best to be safe than sorry! So, turn to the different ideas, such as federated identity management, and companies that can help you. Just make sure that you have the right procedures in place, to protect what you’re doing.

Having a safety net

For a lot of people thinking about going freelance, finances can be a worry. To some, the lack of guaranteed income is scary. And during your first few months, it can be rough. And so, this is why many people will think about saving up a sum of money before they start to freelance full-time. When you have savings, you have the reassurance you need to be able to pay your bills, if your income isn’t steady or you lose some work.

Pushing your marketing

As a freelancer, you have to really make sure that you’re in control of your marketing. Because business isn’t just going to land in your lap. Instead, you need to make sure that you’re coming up with a marketing plan that will allow you to target more customers or sell more to the ones that you have. Pitching is important too. So make sure that you’re comfortable with sending out as many pitches as you can.

Networking

Next up, if you’re serious about growing as a freelancer, and growing your work, you’re going to want to make sure that you’re networking. You’ll often find that by putting yourself out there and meeting new people, you’re able to open up opportunities that may have not been there without making those contacts. You can land new work this way, and learn a lot from other freelancers and professionals.

Diversifying

Finally, you then may want to think about diversifying your business a little more. It’s never a good idea to just put all of your eggs in one basket because if one of your clients (or income streams) dries up, it could affect your livelihood. This is why it’s always an important idea for you to make sure that you diversify. And, one of the best things to know, is that freelance writers can earn passive income, with products like ebooks and courses, as well as earn money from client work or journalism.

*This is a contributed post

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