First impressions are everything. Despite being told countless times not to, we do judge books by their covers. We judge people by how they dress or present themselves. We decide whether we want to go into a shop based on what’s in its window and we make a judgement on houses based on their front garden, drive or even door. A bad first impression can be recovered from, we often end up great friends with that person that we didn’t like the look of, or we love the book with the boring cover if we just give it a chance, but it takes time. After a bad first impression, you need to make an effort or commit time to change someone’s mind. It’s always better to make a great first impression if you can, to get things off to the best possible start.
This is even truer when it comes to brick and mortar business. Sure, if someone stumbles into your store, despite not being sure about the window displays, you might still win them over with excellent customer service or a fantastic range of products, but if you can’t get them through the door in the first place, you might never get that chance.
Give Yourself a Head Start
Advertising is one of the most crucial elements when it comes to growing a business. Without it, no one will know about your great products or services, and you’ll have to rely on word of mouth and passing footfall for custom.
Advertising isn’t just a way to reach a wider audience and attract customers, however. It’s also a chance to make a first impression before customers are anywhere near your business. So take the time to get quality printing and digital campaigns that speak for your business.
Work On Your Curb Appeal
The outside of your store plays a huge role in inviting people in. Unless they are looking for something specific and know that they will find it inside, customers will walk straight passed a boring, untidy or dull storefront without giving it a second thought.
Keep things open and bright. A large window can look great, with plenty of light and welcoming colours. Display key products but don’t overcrowd and be sure to include your brand message or any promotional details. An open door, greenery, and flowers are also great ways to welcome people in.
Great Customer Service
When you look into a shop window or door and see a member of staff standing behind the till, or hiding behind a stand, looking bored, tired and disinterested, how does that make you feel about the store? If you looked in to see a team member working hard, smiling, chatting to customers would you feel differently? Train your staff to be welcoming and to take pride in their work. Train them to make the best first impression, even when they don’t know people are watching.
Follow it On
Your first impression doesn’t stop when people walk through the door. If your store is messy, dark, overcrowded and hard to get around, they won’t stay for long. Keep things bright and spacious. Make sure it’s easy to shop, and that you offer customers a great shopping experience if you want them to stay.
*This is a contributed post