In our ‘Inspiring small businesses’ series we share and celebrate great stories from fellow small business owners who took their idea to the next level and built their own business. Starting your own business is a huge step, no matter how small your business is, so by bringing you closer to the great minds behind these inspiring businesses, we hope that you will find motivation and survival tips for building yours.
What is it that you do?
I am the Founder of The Influencer’s Diary, a mobile app that connects Influencers with industry events, paid campaigns, travel and gifting opportunities – All in one convenient place. We are most PR’s best kept secret as we’re able to secure influencers to attend their event, guarantee social media coverage in exchange for event invites or products, share print screens of coverage stats and allow brands to white white label our work, taking full credit of our services.
What’s the story behind your business?
I would say I’ve always been an entrepreneur, from an early age I was always trying to find myself a side hustle. Designing my own t-shirt line to launching a blog, which lead me to my first career success, being head hunted to become the Editor of MTV Verge Magazine at 18 years old.
It was my curiosity at Verge Magazine that led me into the world of Digital PR. I couldn’t understand why we was asking celebrities for their beauty and fashion advice, when half of the brands they recommended our student readership couldn’t afford.
It was with that I decided to go out and interview ordinary girls and guys that I knew students would aspire to but were still relatable. Little did I know I was out interviewing “bloggers and influencers” before they were officially given the title of “bloggers and influencers.”
Aimee, a “blogger” I interviewed for Verge magazine asked me to help her make an income from her blog, with the agreement that any money she made I would take 20%. Within the first 6 months I signed her with Reiss, Karen Millen and Fiat 500.
With that, my agency Rosalind Shimmen Communications was born which soon advanced and developed into a more investable product, The Influencer’s Diary. A mobile app that provides influencers events, paid campaigns and travel and gifting opportunities and Brands/PR Agencies the correct influencers for their campaigns – using the power of data.
The Influencer’s Diary takes the time to understand the brands strategy and gives them the tools to achieve it. Being a young female entrepreneur has helped massively as it has allowed me to easily connect personally with Bloggers and Influencers, as they are all of a similar age with similar interests. Being a millennial means I know the market, as I am the market.
What inspired you to start your own business?
There are many reasons why I work for myself, but with every business the core message always stays the same – be nice and work hard… it goes a long way. This belief has always been the core to my business; back in 2014 I set out to launch a Digital PR Agency that works with the nicest and most talented influencers within the media industry, that still remains within The Influencer’s Diary.
I believe this is one of the main reasons the app user base has grown so quickly. There is a strong focus on developing relationships between us and the influencers and brands we work with. We do this with a personal approach, being transparent and most importantly sticking to our promises.
What is the most difficult aspect of running your own business?
Patience. I’m a typical Aries, I want everything done yesterday. I forget that not everyone works to the same pace.
What is the best thing about running your own business?
Having the freedom to choose when you work, how you work and who you work with. I look forward to every Monday morning.